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City Advertising Limited

05134364

active
Private Limited Company
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

ARDEN HOUSE, HARPENDEN, AL5 4SL
Incorporated 21/05/2004

Compliance

Last accounts

31/01/2025

total exemption full

Next accounts due

31/10/2026

On track

Confirmation statement

Last: 21/05/2026

Due 04/06/2027

On track

Industry

73110
Advertising agencies

Officers

Thandi Stratford Wooldridge

secretary · Since 21/05/2004

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 61

Also on 7 other boards

Mr Cal Brown

director · Since 21/05/2004

ADVERTISING CONSULTANT

BRITISH · ENGLAND · Age 68

Also on 1 other board

Thandi Stratford Wooldridge

director · Since 21/05/2004

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 61

Also on 7 other boards

Persons with Significant Control

Mr Cal Brown

50–75% shares
50–75% votes
Appoint directors

British · England · Age 68

Glanfield Manor, Twelve Oaks, Windlesham, GU20 6AT

Notified 06/04/2016

Mr Alex Michael Brown

25–50% shares
25–50% votes
Appoint directors

British · England · Age 60

Twelve Oaks, Woodlands Lane, Windlesham, GU20 6AT

Notified 06/04/2016

CompanyRankvs 21895+ SIC 73110 peers
34

Financial strength1th percentile among SIC peers · 0/25
Employees15th percentile among SIC peers · 2/15
LiquidityCurrent ratio 0.38× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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34
How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/01/2026

Net Worth

-£205k

Balance sheet strength

Cash

£66k

Cash in the bank

Net Current Assets

-£211k

Working capital

Current Assets

£131k

Current Liabilities

£342k

Fixed Assets

£25k

Debtors

£65k

0avg. employees

Balance Sheet

Assets less current liabilities-£186k
Signed by 05134364 2025-02-01 2026-01-31 05134364 2026-01-31 05134364 core:RetainedEarningsAccumulatedLosses 2026-01-31 05134364 cPrepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20260.38+£9k
20250.37+£61k
20240.32-£1k
20230.33—

Derived from filed accounts. Not audited figures.