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City Advertising Limited

05134364

active
Private Limited Company
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

ARDEN HOUSE, HARPENDEN, AL5 4SL
Incorporated 21/05/2004

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Thandi Stratford Wooldridge

secretary · Since 21/05/2004

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 60

Also on 7 other boards

Mr Cal Brown

director · Since 21/05/2004

ADVERTISING CONSULTANT

BRITISH · ENGLAND · Age 68

Also on 1 other board

Thandi Stratford Wooldridge

director · Since 21/05/2004

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 60

Also on 7 other boards

Persons with Significant Control

Mr Cal Brown

50–75% shares
50–75% votes
Appoint directors

British · England · Age 68

Glanfield Manor, Twelve Oaks, Windlesham, GU20 6AT

Notified 06/04/2016

Mr Alex Michael Brown

25–50% shares
25–50% votes
Appoint directors

British · England · Age 60

Twelve Oaks, Woodlands Lane, Windlesham, GU20 6AT

Notified 06/04/2016

Charges0 outstanding

charge
satisfied

MUSIC COPYRIGHT SOLUTIONS PLC

Created 04/02/2009Registered 11/02/2009Satisfied 29/11/2017

CompanyRankvs 21616+ SIC 73110 peers
34

Financial strength1th percentile among SIC peers · 0/25
Employees14th percentile among SIC peers · 2/15
LiquidityCurrent ratio 0.37× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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21616City Advertising Limited
34
How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/01/2025

Net Worth

-£213k

Balance sheet strength

Cash

£60k

Cash in the bank

Net Current Assets

-£218k

Working capital

Current Assets

£129k

Current Liabilities

£347k

Fixed Assets

£29k

Debtors

£69k

0avg. employees

Balance Sheet

Assets less current liabilities-£189k
Signed by 05134364 2024-02-01 2025-01-31 05134364 2025-01-31 05134364 core:RetainedEarningsAccumulatedLosses 2025-01-31 05134364 cPrepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20250.37+£61k
20240.32-£1k
20230.33+£12k
20220.31-£28k
20210.37—

Derived from filed accounts. Not audited figures.