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Sense Marketing Services Limited

05312072

active
ltd
england wales
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

10 Queen Street Place, London, EC4R 1AG
Incorporated 13/12/2004

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 13/12/2025

Due 27/12/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Nicholas Andrew Vassall Adams

director · Since 13/12/2004

MARKETING CONSULTANT

BRITISH · ENGLAND · Age 52

Also on 8 other boards

Mr Nicholas Andrew Vassall Adams

secretary · Since 06/11/2008

OTHER · Age 52

Also on 8 other boards

Miss Sarah Lisa Priestman

director · Since 04/01/2011

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 46

Nicholas Andrew Vassall Adams

director · Since 13/12/2004

British · England · Age 52

Nicholas Andrew Vassall Adams

secretary · Since 06/11/2008

Other

Sarah Lisa Priestman

director · Since 04/01/2011

British · United Kingdom · Age 46

Former

Louise Ellen Garrod

director · Resigned 08/07/2021

Sally Louise O'Brien

director · Resigned 05/01/2023

Sally Elizabeth Mclaren

director · Resigned 06/10/2023

Persons with Significant Control

Sense Holding Group Limited

75–100% shares
75–100% votes
Appoint directors

10, Queen Street Place, London, EC4R 1AG

Reg: 06821153 · Companies House · Limited By Shares

Notified 06/04/2016

Charges1 outstanding

Charge
outstanding

BARCLAYS BANK PLC

Created 13/08/2020Registered 14/08/2020
charge
satisfied

BARCLAYS BANK PLC

Created 07/04/2009Registered 21/04/2009Satisfied 13/01/2017

Change History

statusactive
2026-06-16

Active

typeltd
2026-06-16

Private Limited Company

address line110 Queen Street Place
2026-06-16

10 QUEEN STREET PLACE

post townLondon
2026-06-16

LONDON

officer appointedADAMS, Nicholas Andrew Vassall
2026-06-16
officer appointedADAMS, Nicholas Andrew Vassall
2026-06-16
officer appointedPRIESTMAN, Sarah Lisa
2026-06-16

CompanyRankvs 67+ SIC 73110 peers
80

Financial strength99th percentile among SIC peers · 25/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.89× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£2.1M

Balance sheet strength

Cash

£1.8M

Cash in the bank

Net Current Assets

£2.0M

Working capital

Current Assets

£3.1M

Current Liabilities

£1.1M

Fixed Assets

£26k

Debtors

£1.3M

Profit After Tax

£5k

17avg. employees+1

Tax at Year End

Corp tax£68k

Balance Sheet

Assets less current liabilities£2.1M
Prepared with Caseware UK (AP4) 2024.0.164

EstimatesDerived

YearCurrent RatioImplied Profit
20242.89+£212k
20233.14+£65k
20213.40

Derived from filed accounts. Not audited figures.