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Cherry Advertising Limited

05592160

active
Private Limited Company
Companies House
Health Score
81 / 100

Healthy

25/30
Filing
20/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)
  • 2 outstanding charges (-4)

Details

RIVERSIDE HOUSE, LONDON, SE1 9HA
Incorporated 13/10/2005

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Jean-Pierre Vasseur

director · Since 30/11/2018

DIRECTOR

CANADIAN · CANADA · Age 67

Also on 5 other boards

Mr Michael Rhys Evans

director · Since 31/05/2024

PRESIDENT AND MANAGING PARTNER

BRITISH · UNITED KINGDOM · Age 49

Also on 2 other boards

Persons with Significant Control

Madano Partnership Limited

75–100% shares
75–100% votes
Appoint directors

Riverside House, 2a, Southwark Bridge Road, London, SE1 9HA

Reg: 07858061 · Companies House · Private Company Limited By Shares

Notified 30/11/2018

Former PSCs

Mr John Ralph Goundry

Ceased 30/11/2018

Mr Philip Stockdale

Ceased 30/11/2018

Mr Rupert Whitehead

Ceased 30/11/2018

Charges2 outstanding

Charge
outstanding

BANK OF MONTREAL

Created 10/02/2022Registered 11/02/2022
Charge
outstanding

BANK OF MONTREAL

Created 29/03/2019Registered 02/04/2019
charge
satisfied

LLOYDS TSB BANK PLC

Created 16/03/2012Registered 30/03/2012Satisfied 24/09/2016
charge
satisfied

LLOYDS TSB BANK PLC

Created 03/01/2007Registered 11/01/2007Satisfied 13/08/2016
charge
satisfied

LLOYDS TSB BANK PLC

Created 08/11/2006Registered 10/11/2006Satisfied 23/05/2017
charge
satisfied

LLOYDS TSB BANK PLC

Created 24/11/2005Registered 26/11/2005Satisfied 23/05/2017

CompanyRankvs 2067+ SIC 73110 peers
56

Financial strength43th percentile among SIC peers · 11/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.1× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10Outstanding charges -10
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How is this score calculated?
Financial strength11/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the directors with respect to going concern are d

Key FinancialsYear ending 31/12/2022

Turnover

£12.5M

Annual revenue

Net Worth

£121

Balance sheet strength

Cash

£636k

Cash in the bank

Profit Before Tax

£1.9M

Bottom line earnings

Net Current Assets

£3.5M

Working capital

Current Assets

£6.7M

Current Liabilities

£3.2M

Fixed Assets

£38k

Debtors

£6.0M

Cost of Sales

£733k

Gross Profit

£11.8M

Admin Expenses

£9.9M

Profit After Tax

£1.5M

115avg. employees+1

Tax at Year End

Corp tax-£390k
Dividends paid£2.6M

People Costs

Wages & salaries£6.2M
NI contributions£471k

Balance Sheet

Assets less current liabilities£3.5M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent Ratio
20222.10
20211.29
20201.76

Derived from filed accounts. Not audited figures.