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Pure Ideas Limited

05712102

active
ltd
england wales
Companies House
Health Score
81 / 100

Healthy

25/30
Filing
20/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • 2 outstanding charges (-4)

Details

3-4 The Quadrant, Hoylake, Wirral, CH47 2EE
Incorporated 16/02/2006

Previously known as

Avidity Ip (Pure Ideas) Limited · until 18/03/2016
Avidity Ip Corporate Services Ltd · until 30/11/2012
Hlbb Corporate Services Limited · until 30/09/2011

Compliance

Last accounts

31/05/2024

audit exemption subsidiary

Next accounts due

31/08/2026

On track

Confirmation statement

Last: 02/03/2026

Due 16/03/2027

On track

Industry

69109
Activities of patent and copyright agents; other legal activities

Officers

Mr Kevin Parnham

director · Since 23/11/2017

PATENT AND TRADE MARK ATTORNEY

BRITISH · ENGLAND · Age 64

Also on 1 other board

Mr Brian Cullen

director · Since 25/09/2023

CEO

IRISH · UNITED KINGDOM · Age 54

Also on 11 other boards

Mrs Joanna Claire Kingston-Davies

director · Since 25/09/2023

COO

BRITISH · UNITED KINGDOM · Age 49

Also on 11 other boards

Mr Keith William Jones

director · Since 04/06/2025

PATENT ATTORNEY

BRITISH · ENGLAND · Age 60

Also on 4 other boards

Kevin Parnham

director · Since 23/11/2017

British · England · Age 64

Joanna Claire Kingston-Davies

director · Since 25/09/2023

British · United Kingdom · Age 49

Brian Cullen

director · Since 25/09/2023

Irish · United Kingdom · Age 54

Keith William Jones

director · Since 04/06/2025

British · England · Age 60

Former

Dw Company Services Limited

corporate secretary · Resigned 28/02/2006

Rupert Jonathan Symons

director · Resigned 31/07/2006

David Kenneth Pike

director · Resigned 30/10/2009

David Kenneth Pike

secretary · Resigned 30/10/2009

Jon Philip Broughton

director · Resigned 17/12/2012

Malcolm Graham Lawrence

director · Resigned 04/01/2013

Tony Paul Gray

secretary · Resigned 31/01/2014

Stephen John Blance

director · Resigned 27/03/2014

Rupert Jonathan Symons

director · Resigned 26/07/2016

David Joseph Johnston

secretary · Resigned 15/09/2017

Paul William Chapman

director · Resigned 26/10/2017

Nicholas John Underwood

director · Resigned 26/10/2017

Richard Edward Bizley

director · Resigned 30/10/2017

Joanna Serena Emery

director · Resigned 11/08/2021

Rupert Jonathan Symons

director · Resigned 31/12/2024

Victoria Jayne Townsend

director · Resigned 04/06/2025

Persons with Significant Control

Avidity Ip Holdings Ltd

75–100% shares
75–100% votes
Appoint directors

25 Meer Street, Stratford Upon Avon, CV37 6QB

Reg: 05712080 · United Kingdom · Limited Company

Notified 05/05/2023

Former PSCs

Avidity Ip Group Limited

Ceased 05/05/2023

Charges2 outstanding

Charge
outstanding

NATIONAL WESTMINSTER BANK PLC

Created 23/02/2024Registered 26/02/2024
Charge
outstanding

SCRP FUND I FINANCE S. À.R.L AS SECURITY AGENT

Created 25/09/2023Registered 28/09/2023
Charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 02/03/2017Registered 21/03/2017Satisfied 27/09/2023
Charge
satisfied

HSBC BANK PLC

Created 19/04/2013Registered 23/04/2013Satisfied 02/05/2023

Change History

statusactive
2026-07-07

Active

typeltd
2026-07-07

Private Limited Company

address line13-4 The Quadrant
2026-07-07

3-4 THE QUADRANT

post townWirral
2026-07-07

WIRRAL

CompanyRankvs 1704+ SIC 69109 peers
54

Financial strength28th percentile among SIC peers · 7/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.31× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength7/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2022

Net Worth

£2

Balance sheet strength

Cash

£916k

Cash in the bank

Net Current Assets

£431k

Working capital

Current Assets

£1.8M

Current Liabilities

£1.4M

Fixed Assets

£208

Debtors

£898k

13avg. employees+1

Balance Sheet

Assets less current liabilities£431k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent Ratio
20221.31
20211.32

Derived from filed accounts. Not audited figures.