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Initials Marketing Limited

05740945

active
Private Limited Company
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

GROUND FLOOR, LONDON, SW1Y 5JG
Incorporated 13/03/2006

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Richard St John Adlam Barrett

secretary · Since 13/03/2006

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 52

Mr Richard St John Adlam Barrett

director · Since 13/03/2006

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 52

Also on 4 other boards

Mr Jameson Charles Matthews

director · Since 13/03/2006

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 56

Also on 2 other boards

Persons with Significant Control

Mr Jameson Charles Matthews

25–50% shares
25–50% votes

British · England · Age 56

Ground Floor, 45 Pall Mall, London, SW1Y 5JG

Notified 06/07/2022

Initials Marketing Ebt Limited

25–50% shares
25–50% votes

Ground Floor, 45 Pall Mall, London, SW1Y 5JG

Reg: 08183612 · Companies House · Limited By Shares

Notified 06/07/2022

Mr Richard St John Adlam Barrett

25–50% shares
25–50% votes

British · England · Age 52

Ground Floor, 45 Pall Mall, London, SW1Y 5JG

Notified 15/09/2025

Former PSCs

Jameson Charles Matthews

Ceased 15/07/2017

Mr Nicholas Ian Presley

Ceased 15/07/2017

Charges1 outstanding

Charge
outstanding

BARCLAYS BANK PLC

Created 17/09/2019Registered 23/09/2019
Charge
satisfied

BARCLAYS BANK PLC

Created 26/06/2014Registered 01/07/2014Satisfied 08/01/2018
charge
satisfied

THE CROWN ESTATE COMMISSIONERS ON BEHALF OF HER MAJESTY THE QUEEN

Created 06/06/2011Registered 07/06/2011Satisfied 11/01/2014
charge
satisfied

LAZARI GP LIMITED AND LAZARI REAL ESTATES LIMITED

Created 29/05/2008Registered 05/06/2008Satisfied 11/01/2014
charge
satisfied

LAZARI GP LIMITED AND LAZARI REAL ESTATES LIMITED

Created 21/04/2008Registered 23/04/2008Satisfied 11/01/2014

CompanyRankvs 1002+ SIC 73110 peers
71

Financial strength94th percentile among SIC peers · 24/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.1× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2024

Net Worth

£208k

Balance sheet strength

Cash

£211k

Cash in the bank

Net Current Assets

£163k

Working capital

Current Assets

£1.8M

Current Liabilities

£1.6M

Fixed Assets

£103k

Debtors

£1.2M

Profit After Tax

£590k

42avg. employees-5

Tax at Year End

Corp tax£43k
Dividends paid£282k

Balance Sheet

Bank loans & overdrafts£101k
Assets less current liabilities£266k
Prepared with Caseware UK (AP4) 2024.0.164

EstimatesDerived

YearCurrent RatioImplied Profit
20241.10+£115k
20231.03+£2k
20221.07
20211.27

Derived from filed accounts. Not audited figures.