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Honest Ideas Ltd

06422231

active
Private Limited Company
england wales
Companies House
Health Score
88 / 100

Healthy

30/30
Filing
20/30
Financial
38/40
Risk
  • 1 outstanding charge (-2)

Details

THE WAREHOUSE, CAMBRIDGE, CB2 1UW
Incorporated 08/11/2007

Compliance

Last accounts

30/04/2025

total exemption full

Next accounts due

31/01/2027

On track

Confirmation statement

Last: 08/11/2025

Due 22/11/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Nicholas John Mellor

director · Since 08/11/2007

DIRECTOR

BRITISH · ENGLAND · Age 56

Also on 1 other board

Persons with Significant Control

Honest Ideas Group Ltd

75–100% shares

The Warehouse, 33 Bridge Street, Cambridge, CB2 1UW

Reg: 10490137 · England And Wales · Private Limited Company

Notified 02/12/2016

Former PSCs

Mr Nicholas John Mellor

Ceased 02/12/2016

Mr Paul Flowers

Ceased 02/12/2016

Charges1 outstanding

Charge
outstanding

MR PAUL FLOWER

Created 02/12/2016Registered 10/12/2016

CompanyRankvs 602+ SIC 73110 peers
74

Financial strength83th percentile among SIC peers · 21/25
Employees87th percentile among SIC peers · 13/15
LiquidityCurrent ratio 2.25× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/04/2025

Net Worth

£37k

Balance sheet strength

Cash

£8k

Cash in the bank

Net Current Assets

£34k

Working capital

Current Assets

£61k

Current Liabilities

£27k

Fixed Assets

£3k

Debtors

£54k

3avg. employees

Balance Sheet

Assets less current liabilities£37k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20252.25-£11k
20241.81-£16k
20231.92-£5k
20221.94-£1k
20211.77+£10k
20191.68-£3k
20181.55

Derived from filed accounts. Not audited figures.