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Affinity Marketing Direct Limited

06449032

active
Private Limited Company
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

7 MARCONI GATE, STAFFORD, ST18 0FZ
Incorporated 10/12/2007

Compliance

Last accounts

31/12/2025

total exemption full

Next accounts due

30/09/2027

On track

Confirmation statement

Last: 12/11/2025

Due 26/11/2026

On track

Industry

82990
Other business support service activities

Officers

Mr Stephen Fox

director · Since 22/05/2008

CO DIRECTOR

BRITISH · ENGLAND · Age 68

Also on 6 other boards

Mr Jeffrey Todd Harris

director · Since 21/08/2015

BUSINESS EXECUTIVE

AMERICAN · UNITED STATES · Age 62

Persons with Significant Control

Mr Jeffrey Todd Harris

25–50% shares
25–50% votes
Appoint directors

American · United States · Age 62

7498, Dublin Drive, Boca Raton, 33433

Notified 06/04/2016

Mrs Jodi Rae Harris

25–50% shares
25–50% votes

American · United States · Age 58

7, Marconi Gate, Stafford, ST18 0FZ

Notified 01/12/2024

CompanyRankvs 7826+ SIC 82990 peers
81

Financial strength98th percentile among SIC peers · 25/25
Employees40th percentile among SIC peers · 6/15
LiquidityCurrent ratio 62.71× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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7826Affinity Marketing Direct Limited
81
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£1.8M

Balance sheet strength

Cash

£10k

Cash in the bank

Net Current Assets

£1.8M

Working capital

Current Assets

£1.8M

Current Liabilities

£30k

Debtors

£1.8M

Profit After Tax

£28k

1avg. employees

Tax at Year End

Corp tax£18k

Balance Sheet

Assets less current liabilities£1.8M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
202562.71+£28k
202433.16+£44k
202318.06+£62k
202210.66+£200k
20218.92+£27k
20208.62-£8k
20196.57—
20184.11—

Derived from filed accounts. Not audited figures.