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Merkle Uk Analytics Services Limited

06507313

active
Private Limited Company
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk
  • Going concern doubt noted in accounts (-10)

Details

10 TRITON STREET, LONDON, NW1 3BF
Incorporated 18/02/2008

Compliance

Last accounts

31/12/2024

full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 05/02/2026

Due 19/02/2027

On track

Industry

73110
Advertising agencies

Officers

Annette June Male

director · Since 31/01/2025

CEO

BRITISH · UNITED KINGDOM · Age 51

Also on 5 other boards

Mr Stuart Hogg

director · Since 29/08/2025

CHIEF OPERATING OFFICER

BRITISH · UNITED KINGDOM · Age 40

Also on 7 other boards

Mr Robert Patrick Baldwin

director · Since 25/08/2026

BRITISH · UNITED KINGDOM · Age 51

Former

Mr Nick Storey

director · Resigned 07/07/2026

Persons with Significant Control

Dentsu International Holdings Limited

75–100% shares
75–100% votes

10, Triton Street, London, NW1 3BF

Reg: 3118854 · Companies House · Private Company Limited By Shares

Notified 23/01/2020

Former PSCs

Steak Group Ltd

Ceased 23/01/2020

CompanyRankvs 1181+ SIC 73110 peers
70

Financial strength100th percentile among SIC peers · 25/25
Employees87th percentile among SIC peers · 13/15
LiquidityCurrent ratio 1.48× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the directors with respect to going concern are d

Key FinancialsYear ending 31/12/2025

Turnover

£3.9M

Annual revenue

Net Worth

£8.2M

Balance sheet strength

Cash

£1.4M

Cash in the bank

Profit Before Tax

£2.6M

Bottom line earnings

Net Current Assets

£8.2M

Working capital

Current Assets

£25.1M

Current Liabilities

£16.9M

Debtors

£23.7M

Gross Profit

£3.9M

Admin Expenses

£1.2M

Operating Profit

£2.7M

Profit After Tax

£1.9M

3avg. employees

Tax at Year End

Corp tax£1.3M

Balance Sheet

Assets less current liabilities£8.2M
Prepared with Caseware UK (AP4) 2025.0.111

EstimatesDerived

YearCurrent Ratio
20251.48

Derived from filed accounts. Not audited figures.