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Critical Research Limited

06566825

active
Private Limited Company
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

UNIT 7 BADEN PLACE, LONDON, SE1 1YW
Incorporated 16/04/2008

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 17/04/2025

Due 01/05/2026

Overdue

Industry

73200
Market research and public opinion polling

Officers

Mr Dennis Roy Krushner

director · Since 16/04/2008

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 76

Also on 10 other boards

Benjamin James Farr

director · Since 30/04/2008

MARKET RESEARCH ANALYST

BRITISH · Age 49

Also on 3 other boards

James Alexander John Hopkins

director · Since 30/04/2008

MARKET RESEARCH

BRITISH · Age 54

Also on 1 other board

Mr Nigel Michael Anthony Marriott

director · Since 30/04/2008

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 2 other boards

Mr Patrick Donald Fraser

director · Since 01/07/2010

MARKET RESEARCHER

BRITISH · ENGLAND · Age 49

Also on 4 other boards

Kay Judith Rossiter-Base

director · Since 07/06/2018

DIRECTOR

BRITISH · ENGLAND · Age 61

Persons with Significant Control

Mr Dennis Roy Krushner

Significant control

British · England · Age 76

Unit 7 Baden Place, Crosby Row, London, SE1 1YW

Notified 06/04/2016

Mr Patrick Donald Fraser

Significant control

British · England · Age 49

Unit 7 Baden Place, Crosby Row, London, SE1 1YW

Notified 06/04/2016

Mr James Alexander John Hopkins

Significant control

British · United Kingdom · Age 54

Unit 7 Baden Place, Crosby Row, London, SE1 1YW

Notified 06/04/2016

Mr Benjamin James Farr

Significant control

British · England · Age 49

Unit 7 Baden Place, Crosby Row, Londn, SE1 1YW

Notified 06/04/2016

Mr Nigel Michael Anthony Marriott

Significant control

British · England · Age 59

Unit 7 Baden Place, Crosby Row, London, SE1 1YW

Notified 06/04/2016

Former PSCs

Jonathan Barrie Wood

Ceased 31/12/2020

CompanyRankvs 48+ SIC 73200 peers
89

Financial strength96th percentile among SIC peers · 24/25
Employees97th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.63× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£728k

Balance sheet strength

Cash

£655k

Cash in the bank

Net Current Assets

£709k

Working capital

Current Assets

£1.1M

Current Liabilities

£435k

Fixed Assets

£26k

Debtors

£489k

21avg. employees-2

Balance Sheet

Assets less current liabilities£735k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20242.63+£1k
20232.45+£2k
20221.86-£9k
20213.00+£230k
20201.67-£206k
20192.65-£707k
20181.90+£610k
20162.15

Derived from filed accounts. Not audited figures.