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Choice Illustration Limited

06943927

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

WILLOW CROFT POTTERS HILL, WARMINSTER, BA12 8AD
Incorporated 25/06/2009

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Simon Mark Critchley

secretary · Since 25/06/2009

BRITISH · UNITED KINGDOM · Age 61

Also on 1 other board

Simon Mark Critchley

director · Since 25/06/2009

BUSINESS PERSON

BRITISH · ENGLAND · Age 61

Also on 1 other board

Persons with Significant Control

Simon Mark Critchley

25–50% shares
25–50% votes
Appoint directors

British · England · Age 61

Willow Croft, Potters Hill, Warminster, BA12 8AD

Notified 06/04/2016

Ms Rachael Doble

25–50% shares
50–75% votes

British · England · Age 54

Willow Croft, Potters Hill, Warminster, BA12 8AD

Notified 07/04/2016

CompanyRankvs 14553+ SIC 73110 peers
51

Financial strength35th percentile among SIC peers · 9/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 0.74× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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14553Choice Illustration Limited
47
How is this score calculated?
Financial strength9/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

£51

Balance sheet strength

Cash

£19k

Cash in the bank

Net Current Assets

-£9k

Working capital

Current Assets

£25k

Current Liabilities

£34k

Fixed Assets

£11k

Debtors

£6k

1avg. employees

Balance Sheet

Assets less current liabilities£2k
Signed by 06943927 2024-07-01 2025-06-30 06943927 2025-06-30 06943927 bus: 1 1 2025-06-30 06943927 core:CurrentFinancialInstrumentPrepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20250.74—
20250.74—
20241.10+£3k

Derived from filed accounts. Not audited figures.