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The Crucial Marketing Company Limited

06965145

active
ltd
england wales
Companies House
Health Score
85 / 100

Healthy

25/30
Filing
20/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)

Details

Unit 4 Pinewood Park, Lon Parcwr Industrial Estate, Ruthin, LL15 1NJ
Incorporated 17/07/2009

Compliance

Last accounts

31/07/2024

micro entity

Next accounts due

30/06/2026

On track

Confirmation statement

Last: 05/07/2025

Due 19/07/2026

On track

Industry

73110
Advertising agencies

Officers

Patrick Andrew Kearns

secretary · Since 17/07/2009

Patrick Andrew Kearns

director · Since 17/07/2009

British · United Kingdom · Age 68

Dafydd Wyn Evans

director · Since 10/08/2009

Welsh · United Kingdom · Age 55

Former

Dominic Richard Adams

director · Resigned 14/10/2009

Philippa Clare Adams

director · Resigned 14/10/2009

Brian Whigham

director · Resigned 14/10/2009

Persons with Significant Control

Mr Patrick Andrew Kearns

25–50% shares

British · United Kingdom · Age 68

Unit 4, Pinewood Park, Ruthin, LL15 1NJ

Notified 01/07/2016

Mr Patrick Andrew Kearns

Significant control

British · United Kingdom · Age 68

Unit 4, Pinewood Park, Ruthin, LL15 1NJ

Notified 19/07/2017

Change History

statusactive
2026-05-09

Active

typeltd
2026-05-09

Private Limited Company

address line1Unit 4 Pinewood Park
2026-05-09

UNIT 4 PINEWOOD PARK

post townRuthin
2026-05-09

RUTHIN

officer appointedKEARNS, Patrick Andrew
2026-05-09
officer appointedEVANS, Dafydd Wyn
2026-05-09
officer appointedKEARNS, Patrick Andrew
2026-05-09

CompanyRankvs 4101+ SIC 73110 peers
69

Financial strength68th percentile among SIC peers · 17/25
Employees15th percentile among SIC peers · 2/15
LiquidityCurrent ratio 2.73× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength17/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/07/2024

Net Worth

£8k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£39k

Working capital

Current Assets

£62k

Current Liabilities

£23k

0avg. employees

Balance Sheet

Assets less current liabilities£39k
Prepared with Sage Accounts Production 24.0 - FRS102_2024

EstimatesDerived

YearCurrent RatioImplied Profit
20242.73+£2k
202315.95-£2k
202256.46-£702
202122.85
20209.34
201912.40+£28k
20180.76

Derived from filed accounts. Not audited figures.

Filing History44 filings

Accounts date changed

change account reference date company previous extended

23/04/20261 page · PDF
Confirmation statement

confirmation statement with no updates

07/07/20253 pages · PDF
Accounts filed

accounts with accounts type micro entity

30/04/20258 pages · PDF
Accounts filed

accounts with accounts type micro entity

17/02/20258 pages · PDF
Confirmation statement

confirmation statement with no updates

09/07/20243 pages · PDF
Accounts filed

accounts with accounts type micro entity

20/07/20239 pages · PDF
Confirmation statement

confirmation statement with no updates

05/07/20233 pages · PDF
Accounts filed

accounts with accounts type micro entity

28/07/20228 pages · PDF
Confirmation statement

confirmation statement with no updates

26/07/20223 pages · PDF
Accounts filed

accounts with accounts type micro entity

27/07/20218 pages · PDF
Confirmation statement

confirmation statement with no updates

26/07/20213 pages · PDF
Confirmation statement

confirmation statement with no updates

18/09/20203 pages · PDF
Accounts filed

accounts with accounts type micro entity

30/04/20209 pages · PDF
Confirmation statement

confirmation statement with no updates

09/08/20193 pages · PDF
Accounts filed

accounts with accounts type micro entity

29/04/20198 pages · PDF
Confirmation statement

confirmation statement with no updates

31/07/20183 pages · PDF
Accounts filed

accounts with accounts type micro entity

30/04/20182 pages · PDF
PSC notified

notification of a person with significant control

24/10/20172 pages · PDF
Confirmation statement

confirmation statement with no updates

31/07/20173 pages · PDF
Accounts filed

accounts with accounts type total exemption small

31/05/20173 pages · PDF
Confirmation statement

confirmation statement with updates

30/08/20165 pages · PDF
Accounts filed

accounts with accounts type total exemption small

28/12/20153 pages · PDF
Annual return

annual return company with made up date full list shareholders

14/08/20155 pages · PDF
Accounts filed

accounts with accounts type total exemption small

30/04/20153 pages · PDF
Annual return

annual return company with made up date full list shareholders

22/07/20145 pages · PDF
Accounts filed

accounts with accounts type total exemption small

29/04/20144 pages · PDF
Address changed

change registered office address company with date old address

03/04/20141 page · PDF
Annual return

annual return company with made up date full list shareholders

21/08/20135 pages · PDF
Accounts filed

accounts with accounts type total exemption small

29/04/20133 pages · PDF
Annual return

annual return company with made up date full list shareholders

23/08/20125 pages · PDF
Accounts filed

accounts with accounts type total exemption small

25/04/20124 pages · PDF
Annual return

annual return company with made up date full list shareholders

21/07/20115 pages · PDF
Shares allotted

capital allotment shares

12/04/20113 pages · PDF
Accounts filed

accounts with accounts type total exemption small

12/04/20114 pages · PDF
Annual return

annual return company with made up date full list shareholders

09/08/20105 pages · PDF
Address changed

change registered office address company with date old address

10/03/20101 page · PDF
Director resigned

termination director company with name

24/11/20092 pages · PDF
Director resigned

termination director company with name

24/11/20094 pages · PDF
Director resigned

termination director company with name

24/11/20092 pages · PDF
288a

legacy

23/09/20091 page · PDF
288a

legacy

13/09/20091 page · PDF
288a

legacy

13/09/20091 page · PDF
288a

legacy

13/09/20091 page · PDF
Incorporated

incorporation company

17/07/200919 pages · PDF