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Keel London Limited

07321585

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

46-48 EAST STREET, EPSOM, KT17 1HQ
Incorporated 21/07/2010

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Keith Andrew Crook

director · Since 21/07/2010

ADVERTISING

BRITISH · ENGLAND · Age 62

Also on 1 other board

Ms Deborah Tracy Crook

director · Since 13/02/2024

CLIENT SERVICES DIRECTOR

BRITISH · ENGLAND · Age 60

Persons with Significant Control

Mr Keith Andrew Crook

25–50% shares
25–50% votes

British · England · Age 62

46-48, East Street, Epsom, KT17 1HQ

Notified 01/03/2017

Ms Deborah Tracy Crook

50–75% shares
50–75% votes
Appoint directors

British · England · Age 60

46-48, East Street, Epsom, KT17 1HQ

Notified 27/10/2025

Former PSCs

Mr Keith Andrew Crook

Ceased 01/03/2017

Ms Georgina Melanie Larter

Ceased 20/05/2020

Mr Paul Kendall Quarry

Ceased 06/01/2019

CompanyRankvs 1020+ SIC 73110 peers
85

Financial strength96th percentile among SIC peers · 24/25
Employees97th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.98× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/01/2026

Net Worth

£338k

Balance sheet strength

Cash

£476k

Cash in the bank

Net Current Assets

£322k

Working capital

Current Assets

£651k

Current Liabilities

£329k

Fixed Assets

£20k

Debtors

£176k

13avg. employees+13

Tax at Year End

Corp tax£34k

Balance Sheet

Assets less current liabilities£343k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20261.98+£12k
20251.51+£101k
20241.68-£180k
20232.03

Derived from filed accounts. Not audited figures.