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Story Events Ltd

07402362

active
ltd
england wales
Companies House
Health Score
81 / 100

Healthy

25/30
Filing
20/30
Financial
36/40
Risk
  • No accounts filed in last 18 months (-5)
  • 2 outstanding charges (-4)

Details

Unit 10 Deptford Trading Estate, Blackhorse Road, London, SE8 5HY
Incorporated 11/10/2010

Previously known as

Smart Live Limited · until 10/08/2023
The Full Effect Limited · until 04/07/2013
Bedford Events Limited · until 18/10/2010

Compliance

Last accounts

31/08/2025

small

Next accounts due

31/05/2027

On track

Confirmation statement

Last: 11/10/2025

Due 25/10/2026

On track

Industry

82990
Other business support service activities

Officers

Mr John Gregory Lawson

director · Since 11/10/2010

DIRECTOR

BRITISH · UNITED KINGDOM · Age 64

Ms Elaine Mary Sawford

director · Since 17/04/2020

DIRECTOR

BRITISH · ENGLAND · Age 44

Also on 20 other boards

John Gregory Lawson

director · Since 11/10/2010

British · United Kingdom · Age 64

Elaine Mary Sawford

director · Since 17/04/2020

British · England · Age 44

Former

Mark Frazer Harrison

director · Resigned 04/07/2013

Janet Ann Matthews

director · Resigned 30/09/2019

Christophe Jacques Tramoni

director · Resigned 17/04/2020

Persons with Significant Control

Smart (Group) Limited

75–100% shares
75–100% votes

Unit 10, Deptford Trading Estate, London, SE8 5HY

Reg: 03683916 · England & Wales Register · Limited Company

Notified 06/04/2016

Former PSCs

Mr William Frederick Bottriell

Ceased 06/10/2017

Charges2 outstanding

Charge
outstanding

LLOYDS BANK PLC

Created 09/10/2020Registered 09/10/2020
Charge
outstanding

LLOYDS BANK PLC

Created 29/09/2020Registered 29/09/2020

Change History

statusactive
2026-06-12

Active

typeltd
2026-06-12

Private Limited Company

address line1Unit 10 Deptford Trading Estate
2026-06-12

UNIT 10 DEPTFORD TRADING ESTATE

post townLondon
2026-06-12

LONDON

officer appointedLAWSON, John Gregory, Mr
2026-06-12
officer appointedSAWFORD, Elaine Mary
2026-06-12

CompanyRankvs 33994+ SIC 82990 peers
58

Financial strength95th percentile among SIC peers · 24/25
Employees15th percentile among SIC peers · 2/15
LiquidityCurrent ratio 1.07× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2024

Net Worth

£785k

Balance sheet strength

Cash

£1.4M

Cash in the bank

Net Current Assets

£390k

Working capital

Current Assets

£5.9M

Current Liabilities

£5.5M

Fixed Assets

£396k

Debtors

£4.5M

0avg. employees

Balance Sheet

Intangible assets£339k
Assets less current liabilities£785k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20241.07+£23k
20231.16
20221.57
20211.41
20202.05
20191.20

Derived from filed accounts. Not audited figures.