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Sales Management Solutions Europe Ltd.

07421093

active
ltd
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

C/O Azets Burnham Yard, London End, Beaconsfield, HP9 2JH
Incorporated 27/10/2010

Compliance

Last accounts

31/10/2025

micro entity

Next accounts due

31/07/2027

On track

Confirmation statement

Last: 27/10/2025

Due 10/11/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Michael Joseph Apicella

secretary · Since 27/10/2010

Also on 3 other boards

Mr Michael Joseph Apicella

director · Since 27/10/2010

DIRECTOR

BRITISH · UNITED KINGDOM · Age 67

Also on 3 other boards

Mr Peter Richard Hugh Goodman

director · Since 27/10/2010

DIRECTOR

BRITISH · UNITED KINGDOM · Age 68

Also on 1 other board

Michael Joseph Apicella

secretary · Since 27/10/2010

Michael Joseph Apicella

director · Since 27/10/2010

British · United Kingdom · Age 67

Peter Richard Hugh Goodman

director · Since 27/10/2010

British · United Kingdom · Age 68

Persons with Significant Control

Mr Peter Richard Hugh Goodman

25–50% shares
25–50% votes

British · United Kingdom · Age 68

1, Hawthorn Place, Penn, HP10 8EH

Notified 06/04/2016

Mr Michael Joseph Apicella

25–50% shares
25–50% votes

British · United Kingdom · Age 67

54 Kingscroft Road, Leatherhead, KT22 7BU

Notified 06/04/2016

Change History

status → active
2026-06-27

Active

type → ltd
2026-06-27

Private Limited Company

address line1 → C/O Azets Burnham Yard
2026-06-27

C/O AZETS BURNHAM YARD

post town → Beaconsfield
2026-06-27

BEACONSFIELD

CompanyRankvs 15257+ SIC 73110 peers
46

Financial strength11th percentile among SIC peers · 3/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 0.41× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2025

Net Worth

-£5k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£6k

Working capital

Current Assets

£4k

Current Liabilities

£10k

Fixed Assets

£800

2avg. employees

Balance Sheet

Assets less current liabilities-£5k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20250.41-£3k
20240.83-£6k
20231.31—

Derived from filed accounts. Not audited figures.