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Choose Wisely Limited

07580462

active
Private Limited Company
Companies House
Health Score
88 / 100

Healthy

30/30
Filing
20/30
Financial
38/40
Risk
  • 1 outstanding charge (-2)

Details

THIS WORKSPACE, BOURNEMOUTH, BH1 1BZ
Incorporated 28/03/2011

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62012
Business and domestic software development
64999
Other financial service activities

Officers

Mr Marc John Biles

director · Since 28/03/2011

CHIEF EXECUTIVE

BRITISH · ENGLAND · Age 44

Also on 7 other boards

Mrs Tara Jane Mussell

director · Since 19/07/2013

MANAGING DIRECTOR

BRITISH · ENGLAND · Age 40

Also on 5 other boards

Mrs Dorota Zofia Cook

secretary · Since 16/07/2014

Persons with Significant Control

Ratio Ltd

75–100% shares
75–100% votes

This Workspace, 18 Albert Road, Bournemouth, BH1 1BZ

Reg: 09641779 · Register Of Companies · Limited Company

Notified 14/01/2024

Former PSCs

Mr Marc John Biles

Ceased 14/01/2024

Charges1 outstanding

Charge
outstanding

BARCLAYS SECURITY TRUSTEE LIMITED

Created 12/06/2020Registered 25/06/2020
Charge
satisfied

RICHMOND GROUP LIMITED

Created 01/10/2013Registered 04/10/2013Satisfied 14/06/2016

CompanyRankvs 5251+ SIC 62012 peers
70

Financial strength93th percentile among SIC peers · 23/25
Employees71th percentile among SIC peers · 11/15
LiquidityCurrent ratio 1.83× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/04/2025

Net Worth

£345k

Balance sheet strength

Cash

£212k

Cash in the bank

Net Current Assets

£364k

Working capital

Current Assets

£804k

Current Liabilities

£440k

Debtors

£592k

2avg. employees

Tax at Year End

Corp tax£33k
VAT£290

Balance Sheet

Assets less current liabilities£364k
Signed by Mr Marc Biles 26/09/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20251.83+£147k£6k
20242.08-£101k£5k
20233.74-£53k£5k
20224.07+£250k
20213.63-£312k
202017.88-£117k
20193.46

Derived from filed accounts. Not audited figures.