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Now Advertising Limited

07722078

liquidation
Private Limited Company
england wales
Companies House
Insolvency history
Health Score
N/A

Details

6TH FLOOR, LONDON, EC2A 2AP
Incorporated 28/07/2011

Compliance

Last accounts

31/12/2022

total exemption full

Next accounts due

30/09/2024

Overdue

Confirmation statement

Last: 27/07/2023

Due 10/08/2024

Overdue

Industry

73110
Advertising agencies

Officers

Lord John Patrick Townshend

director · Since 04/08/2011

CREATIVE PARTNER

BRITISH · UNITED KINGDOM · Age 64

Also on 4 other boards

Persons with Significant Control

Now Marketing Ltd

75–100% shares
75–100% votes
Appoint directors

Unit 302, 60 Gray's Inn Road, London, WC1X 8LU

Reg: 13347280 · England And Wales · Private Limited Company

Notified 06/10/2021

Former PSCs

Now Advertising Ltd Employee Benefit Trust

Ceased 01/11/2017

Lord John Patrick Townshend

Ceased 13/02/2020

Charges0 outstanding

charge
satisfied

BENESCO CHARITY LIMITED

Created 01/03/2013Registered 08/03/2013Satisfied 22/03/2019

CompanyRankvs 15+ SIC 73110 peers
50

Financial strengthNo net worth data · 0/25
EmployeesNo employee data · 0/15
LiquidityCurrent ratio 2.61× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees0/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2022

Net Worth

£1.1M

Balance sheet strength

Cash

£1.2M

Cash in the bank

Net Current Assets

£1.1M

Working capital

Current Assets

£1.7M

Current Liabilities

£667k

Fixed Assets

£28k

Debtors

£498k

23avg. employees

Tax at Year End

Corp tax£0
Dividends paid£311k

Balance Sheet

Intangible assets£0
Assets less current liabilities£1.1M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20222.61-£519k
20212.71+£264k
20201.78+£155k
20192.32+£215k
20181.70

Derived from filed accounts. Not audited figures.