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Hug Advertising Ltd

07773394

active
Private Limited Company
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

2 NEW STREET SQUARE, LONDON, EC4A 3BZ
Incorporated 14/09/2011

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr David Anthony Wyatt

director · Since 14/09/2011

CREATIVE DIRECTOR

BRITISH · ENGLAND · Age 60

Also on 2 other boards

Mr Jason Kenneth Cash

director · Since 31/07/2025

CFO

AMERICAN · UNITED STATES · Age 48

Mr Jeremy Charles Moulding

director · Since 31/07/2025

CEO

BRITISH · ENGLAND · Age 57

Persons with Significant Control

Aptitude Health Uk Limited

75–100% shares
75–100% votes
Appoint directors

2, New Street Square, London, EC4A 3BZ

Reg: 14601404 · Registrar Of Companies At Companies House · Private Limited Company

Notified 31/07/2025

Former PSCs

Mr David Anthony Wyatt

Ceased 31/07/2025

Charges1 outstanding

charge
outstanding

STONEROAD PROPERTIES LIMITED & MAYHALL PROPERTIES LIMITED

Created 14/11/2011Registered 25/11/2011

CompanyRankvs 330+ SIC 73110 peers
79

Financial strength98th percentile among SIC peers · 25/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 4.82× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2024

Net Worth

£685k

Balance sheet strength

Cash

£598k

Cash in the bank

Net Current Assets

£671k

Working capital

Current Assets

£846k

Current Liabilities

£175k

Fixed Assets

£20k

Debtors

£196k

10avg. employees+1

Balance Sheet

Assets less current liabilities£690k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20244.82+£151k
20236.91-£11k
20227.33

Derived from filed accounts. Not audited figures.