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Prime Direct Limited

08116729

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

167-169 GREAT PORTLAND STREET, LONDON, W1W 5PF
Incorporated 22/06/2012

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

66190
Other activities auxiliary to financial services

Officers

Mr Afshin Momeny

director · Since 22/06/2012

ACCOUNTANT

BRITISH · ENGLAND · Age 55

Persons with Significant Control

Mr Afshin Momeny

75–100% shares

British · England · Age 55

167-169, Great Portland Street, London, W1W 5PF

Notified 01/07/2016

CompanyRankvs 561+ SIC 66190 peers
80

Financial strength88th percentile among SIC peers · 22/25
Employees63th percentile among SIC peers · 9/15
LiquidityCurrent ratio 6.3× · 20/20
Longevity14 years trading (max 15) · 14/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees9/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity14/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

£261k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£261k

Working capital

Current Assets

£310k

Current Liabilities

£49k

2avg. employees

Balance Sheet

Assets less current liabilities£261k
Prepared with FreeAgent

EstimatesDerived

YearCurrent RatioImplied Profit
20256.30-£30k
20245.44+£18k
20235.03+£4k
20225.66-£119k
202111.62+£114k
202018.33+£107k
20196.99+£9k
201812.42

Derived from filed accounts. Not audited figures.