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Loyaltylion Ltd

08264116

active
Private Limited Company
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

HUBHUB HUBHUB LOYALTY LION, LONDON, EC4A 4EN
Incorporated 23/10/2012

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Charles Casey

director · Since 23/10/2012

CO-FOUNDER

BRITISH · ENGLAND · Age 42

Also on 1 other board

Mr Dave Edward Andrew Clark

director · Since 02/09/2013

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 37

Mr Michael Stafford Elias

director · Since 18/03/2021

DIRECTOR

BRITISH,AMERICAN · UNITED KINGDOM · Age 66

Also on 4 other boards

Mr Neville Davis Ba Fca

director · Since 01/10/2022

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 71

Also on 7 other boards

Mrs Lucy Hazel Clarke

director · Since 01/10/2025

INVESTOR

BRITISH · ENGLAND · Age 33

Persons with Significant Control

Former PSCs

Charles Casey

Ceased 18/03/2021

Tt Nominees Limited

Ceased 18/03/2021

Charges1 outstanding

Charge
outstanding

SAAS CAPITAL FUND IV, LP

Created 05/04/2022Registered 19/04/2022
Charge
satisfied

DCP FUND II LLC

Created 25/09/2019Registered 25/09/2019Satisfied 29/04/2022
Charge
satisfied

DCP FUND II LLC

Created 25/09/2019Registered 25/09/2019Satisfied 29/04/2022

CompanyRankvs 339+ SIC 73110 peers
79

Financial strength100th percentile among SIC peers · 25/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 6.12× · 20/20
Longevity14 years trading (max 15) · 14/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity14/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2021

Net Worth

£5.6M

Balance sheet strength

Cash

£6.1M

Cash in the bank

Net Current Assets

£5.5M

Working capital

Current Assets

£6.6M

Current Liabilities

£1.1M

Fixed Assets

£77k

Debtors

£466k

47avg. employees+2

Balance Sheet

Assets less current liabilities£5.6M
Prepared with VT Final Accounts

EstimatesDerived

YearCurrent RatioImplied Profit
20216.12+£5.0M
20203.14-£269k
201978.33-£335k
2018163.11

Derived from filed accounts. Not audited figures.