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Alliance Sales Support Services Limited

08560130

active
ltd
england wales
Companies House
Health Score
100 / 100

Healthy

30/30
Filing
30/30
Financial
40/40
Risk

No risk factors detected.

Details

Yare House, 62-64 Thorpe Road, Norwich, NR1 1RY
Incorporated 07/06/2013

Compliance

Last accounts

31/03/2026

total exemption full

Next accounts due

31/12/2027

On track

Confirmation statement

Last: 25/10/2025

Due 08/11/2026

On track

Industry

73200
Market research and public opinion polling
82200
Activities of call centres

Officers

Mr Shaun Brough

director · Since 07/06/2013

CEO

BRITISH · ENGLAND · Age 55

Mr James Francis Feeney

director · Since 01/04/2021

DIRECTOR

BRITISH · UNITED KINGDOM · Age 46

Also on 1 other board

Shaun Brough

director · Since 07/06/2013

British · England · Age 55

James Francis Feeney

director · Since 01/04/2021

British · United Kingdom · Age 46

Persons with Significant Control

Alliance Sales Support Services Eot Limited

75–100% shares
75–100% votes
Appoint directors

Yare House, 62-64 Thorpe Road, Norwich, NR1 1RY

Reg: 15981503 · Uk Register Of Companies · Limited

Notified 25/10/2024

Former PSCs

Mr Shaun Brough

Ceased 25/10/2024

Mrs Joanna Claire Brough

Ceased 25/10/2024

Mr James Francis Feeney

Ceased 25/10/2024

Change History

statusactive
2026-09-14

Active

typeltd
2026-09-14

Private Limited Company

address line1Yare House
2026-09-14

YARE HOUSE

post townNorwich
2026-09-14

NORWICH

officer appointedBROUGH, Shaun
2026-09-14
officer appointedFEENEY, James Francis
2026-09-14

CompanyRankvs 100+ SIC 73200 peers
87

Financial strength95th percentile among SIC peers · 24/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.01× · 20/20
Longevity13 years trading (max 15) · 13/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity13/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2026

Turnover

£4.1M

Annual revenue

Net Worth

£498k

Balance sheet strength

Cash

£142k

Cash in the bank

Profit Before Tax

£1.1M

Bottom line earnings

Net Current Assets

£490k

Working capital

Current Assets

£976k

Current Liabilities

£487k

Fixed Assets

£8k

Debtors

£834k

Cost of Sales

£1.2M

Gross Profit

£2.9M

Admin Expenses

£1.8M

Operating Profit

£1.1M

Profit After Tax

£827k

37avg. employees

Tax at Year End(2025)

Dividends paid£301k

Balance Sheet

Assets less current liabilities£498k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20262.01+£0
20262.01+£77k
20251.95-£263k
20242.80+£233k
20232.54

Derived from filed accounts. Not audited figures.

Filing History44 filings

Accounts filed

accounts with accounts type total exemption full

06/08/202613 pages · PDF
Confirmation statement

confirmation statement with no updates

31/10/20253 pages · PDF
Accounts filed

accounts with accounts type total exemption full

28/10/202514 pages · PDF
PSC05

change to a person with significant control

20/10/20252 pages · PDF
Address changed

change registered office address company with date old address new address

17/10/20251 page · PDF
PSC05

change to a person with significant control

17/10/20252 pages · PDF
Address changed

change registered office address company with date old address new address

17/10/20251 page · PDF
Confirmation statement

confirmation statement with updates

08/11/20246 pages · PDF
Accounts filed

accounts with accounts type total exemption full

07/11/20249 pages · PDF
PSC02

notification of a person with significant control

05/11/20242 pages · PDF
PSC07

cessation of a person with significant control

31/10/20241 page · PDF
PSC07

cessation of a person with significant control

31/10/20241 page · PDF
PSC07

cessation of a person with significant control

31/10/20241 page · PDF
Confirmation statement

confirmation statement with no updates

17/04/20243 pages · PDF
Accounts filed

accounts with accounts type total exemption full

07/12/202311 pages · PDF
Confirmation statement

confirmation statement with no updates

18/04/20233 pages · PDF
Address changed

change registered office address company with date old address new address

15/12/20221 page · PDF
Accounts filed

accounts with accounts type total exemption full

23/08/202213 pages · PDF
Confirmation statement

confirmation statement with no updates

27/04/20223 pages · PDF
Accounts filed

accounts with accounts type total exemption full

22/10/202111 pages · PDF
Shares allotted

capital allotment shares

20/05/20214 pages · PDF
RESOLUTIONS

resolution

20/05/20212 pages · PDF
Confirmation statement

confirmation statement with updates

27/04/20216 pages · PDF
PSC notified

notification of a person with significant control

21/04/20212 pages · PDF
Director appointed

appoint person director company with name date

01/04/20212 pages · PDF
Accounts filed

accounts with accounts type total exemption full

21/10/202011 pages · PDF
Confirmation statement

confirmation statement with no updates

16/04/20203 pages · PDF
Accounts filed

accounts with accounts type total exemption full

29/11/201911 pages · PDF
Confirmation statement

confirmation statement with no updates

17/04/20193 pages · PDF
Accounts filed

accounts with accounts type micro entity

15/11/20187 pages · PDF
Confirmation statement

confirmation statement with no updates

25/04/20183 pages · PDF
Accounts filed

accounts with accounts type micro entity

28/09/20177 pages · PDF
Confirmation statement

confirmation statement with updates

21/04/20176 pages · PDF
Director details changed

change person director company with change date

20/04/20172 pages · PDF
Accounts filed

accounts with accounts type micro entity

01/07/20167 pages · PDF
Annual return

annual return company with made up date full list shareholders

04/05/20163 pages · PDF
Accounts filed

accounts with accounts type total exemption full

05/11/20157 pages · PDF
Annual return

annual return company with made up date full list shareholders

30/04/20153 pages · PDF
Director details changed

change person director company with change date

01/08/20142 pages · PDF
Address changed

change registered office address company with date old address new address

15/07/20141 page · PDF
Accounts filed

accounts with accounts type dormant

21/05/20142 pages · PDF
Accounts date changed

change account reference date company previous shortened

13/05/20141 page · PDF
Annual return

annual return company with made up date full list shareholders

12/05/20143 pages · PDF
Incorporated

incorporation company

07/06/20137 pages · PDF