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Alliance Sales Support Services Limited

08560130

active
Private Limited Company
england wales
Companies House
Health Score
100 / 100

Healthy

30/30
Filing
30/30
Financial
40/40
Risk

No risk factors detected.

Details

YARE HOUSE, NORWICH, NR1 1RY
Incorporated 07/06/2013

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 25/10/2025

Due 08/11/2026

On track

Industry

73200
Market research and public opinion polling
82200
Activities of call centres

Officers

Mr Shaun Brough

director · Since 07/06/2013

CEO

BRITISH · ENGLAND · Age 55

Mr James Francis Feeney

director · Since 01/04/2021

DIRECTOR

BRITISH · UNITED KINGDOM · Age 46

Also on 1 other board

Persons with Significant Control

Alliance Sales Support Services Eot Limited

75–100% shares
75–100% votes
Appoint directors

Yare House, 62-64 Thorpe Road, Norwich, NR1 1RY

Reg: 15981503 · Uk Register Of Companies · Limited

Notified 25/10/2024

Former PSCs

Mr Shaun Brough

Ceased 25/10/2024

Mrs Joanna Claire Brough

Ceased 25/10/2024

Mr James Francis Feeney

Ceased 25/10/2024

CompanyRankvs 368+ SIC 73200 peers
83

Financial strength94th percentile among SIC peers · 24/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.95× · 16/20
Longevity13 years trading (max 15) · 13/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity13/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Turnover

£3.6M

Annual revenue

Net Worth

£421k

Balance sheet strength

Cash

£78k

Cash in the bank

Profit Before Tax

£858k

Bottom line earnings

Net Current Assets

£412k

Working capital

Current Assets

£846k

Current Liabilities

£434k

Fixed Assets

£13k

Debtors

£768k

Cost of Sales

£1.1M

Gross Profit

£2.6M

Admin Expenses

£1.7M

Operating Profit

£857k

Profit After Tax

£641k

35avg. employees+1

Tax at Year End

Dividends paid£301k

Balance Sheet

Assets less current liabilities£425k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20251.95-£263k
20242.80+£233k
20232.54+£185k
20222.59+£26k
20216.45
20203.08
20193.86

Derived from filed accounts. Not audited figures.