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Aeron Branding Limited

08842767

active
Private Limited Company
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

5TH FLOOR, LONDON, EC3M 1EU
Incorporated 13/01/2014

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

82990
Other business support service activities

Officers

Matthew William Millard-Beer

director · Since 13/01/2014

BRAND CONSULTANT

BRITISH · UNITED KINGDOM · Age 56

Tamara Jane Millard-Beer

director · Since 13/01/2014

PR CONSULTANT

BRITISH · UNITED KINGDOM · Age 52

Also on 1 other board

Persons with Significant Control

Matthew William Millard-Beer

50–75% shares

British · England · Age 56

Matthew Millard-Beer, Nyewood Oaks, Nyewood, Petersfield. West Sussex, GU31 5JA

Notified 12/01/2017

Tamara-Jane Millard-Beer

25–50% shares

British · England · Age 52

10-11 Innovation Place, Douglas Drive, Godalming, GU7 1JX

Notified 12/01/2017

CompanyRankvs 100525+ SIC 82990 peers
48

Financial strength5th percentile among SIC peers · 1/25
Employees88th percentile among SIC peers · 13/15
LiquidityCurrent ratio 0.56× · 6/20
Longevity13 years trading (max 15) · 13/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity13/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£55k

Balance sheet strength

Cash

-£16k

Cash in the bank

Net Current Assets

-£148k

Working capital

Current Assets

£187k

Current Liabilities

£335k

Fixed Assets

£104k

Debtors

£203k

4avg. employees+2

Balance Sheet

Intangible assets£63k
Bank loans & overdrafts£11k
Assets less current liabilities-£44k
Prepared with VT Final Accounts

EstimatesDerived

YearCurrent RatioImplied Profit
20240.56-£8k
20230.78-£77k
20221.19+£21k
20211.05

Derived from filed accounts. Not audited figures.