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Alternative Automotive Media Limited

09631163

active
Private Limited Company
england wales
Companies House
Insolvency history
Health Score
45 / 100

Notable Risks

25/30
Filing
0/30
Financial
20/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)
  • Active insolvency proceedings (-20)

Details

2 ALEXANDRA GATE BUSINESS CENTRE, CARDIFF, CF24 2SA
Incorporated 09/06/2015

Compliance

Last accounts

31/05/2024

micro entity

Next accounts due

28/02/2026

Overdue

Confirmation statement

Last: 21/11/2025

Due 05/12/2026

On track

Industry

73120
Media representation

Officers

Ms Donna Maria Goodall

director · Since 01/07/2017

OPERATIONS DIRECTOR

BRITISH · WALES · Age 61

Also on 3 other boards

Persons with Significant Control

Ms Donna Maria Goodall

75–100% shares

British · Wales · Age 61

Goldfields House 18a, Gold Tops, Newport, NP20 4PH

Notified 13/11/2017

Former PSCs

Mr Anwar Aziz Ismail

Ceased 13/11/2017

Insolvency History1 case

creditors voluntary liquidation27/04/2026

Leigh Jane Holmes (practitioner) · Susan Purnell (practitioner)

CompanyRankvs 7687+ SIC 73120 peers
21

Financial strength2th percentile among SIC peers · 1/25
Employees15th percentile among SIC peers · 2/15
LiquidityCurrent ratio 0.11× · 2/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
Insolvency history -10
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Insolvency history: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/05/2024

Net Worth

-£108k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£84k

Working capital

Current Assets

£10k

Current Liabilities

£94k

Fixed Assets

£3k

-2avg. employees+1

Director Loans(2022)

Company owes directors£289

Balance Sheet

Assets less current liabilities-£81k
Prepared with v2025.12.1 micro_entity_frs_105_v1_1_2 filing

EstimatesDerived

YearCurrent RatioImplied Profit
20240.11-£4k
20230.13-£14k
20220.12-£35k
20210.37+£550
20200.53-£5k
20190.18+£107k
20180.12

Derived from filed accounts. Not audited figures.