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Swag London Limited

09825730

active
ltd
england wales
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

62 Long Lane, Croydon, CR0 7AP
Incorporated 15/10/2015

Compliance

Last accounts

31/10/2024

micro entity

Next accounts due

31/07/2026

On track

Confirmation statement

Last: 06/04/2026

Due 20/04/2027

On track

Industry

14190
Manufacture of other wearing apparel and accessories

Officers

Reece Jordan Ellis

director · Since 20/09/2020

British · United Kingdom · Age 35

Former

Elliott Botwe

director · Resigned 20/09/2020

Persons with Significant Control

Mr Reece Jordan Ellis

50–75% votes

British · United Kingdom · Age 35

62, Long Lane, Croydon, CR0 7AP

Notified 15/09/2016

Former PSCs

Mr Elliott Botwe

Ceased 20/09/2020

Change History

statusactive
2026-06-07

Active

typeltd
2026-06-07

Private Limited Company

address line162 Long Lane
2026-06-07

62 LONG LANE

post townCroydon
2026-06-07

CROYDON

officer appointedELLIS, Reece Jordan
2026-06-07

CompanyRankvs 2211+ SIC 14190 peers
39

Financial strength16th percentile among SIC peers · 4/25
Employees49th percentile among SIC peers · 7/15
LiquidityCurrent ratio 0× · 2/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength4/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees7/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2024

Net Worth

-£9k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£8k

Working capital

Current Assets

£16

Current Liabilities

£8k

1avg. employees

Balance Sheet

Assets less current liabilities-£8k
Signed by Mr Reece Ellis 07/02/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20240.00-£3k
20230.01
20221.24
20212.35

Derived from filed accounts. Not audited figures.