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Crm Insights Ltd

10023587

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

9 COMMERCE ROAD, PETERBOROUGH, PE2 6LR
Incorporated 24/02/2016

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

82990
Other business support service activities

Officers

Mr Mike Basketter

secretary · Since 24/02/2016

Also on 3 other boards

Mr Mike Basketter

director · Since 24/02/2016

MARKETING MANAGER

BRITISH · ENGLAND · Age 53

Also on 3 other boards

Mr Gideon Francois Wiid

director · Since 24/02/2016

IT CONSULTANT

SOUTH AFRICAN · UNITED KINGDOM · Age 65

Also on 1 other board

Persons with Significant Control

G F Wiid Limited

25–50% shares
25–50% votes

9 Commerce Road, Lynchwood, Peterborough, PE2 6LR

Reg: 14278225 · England And Wales · Limited Company

Notified 09/09/2022

Purple Jellyfish Ltd

25–50% shares
25–50% votes

9 Commerce Road, Lynchwood, Peterborough, PE2 6LR

Reg: 08943595 · England And Wales · Limited Company

Notified 09/09/2022

Former PSCs

Mr Michael Basketter

Ceased 09/09/2022

Mr Gideon Francois Wiid

Ceased 09/09/2022

CompanyRankvs 24752+ SIC 82990 peers
76

Financial strength84th percentile among SIC peers · 21/25
Employees94th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.69× · 16/20
Longevity10 years trading (max 15) · 10/15
Filing complianceAll filings up to date · 15/15
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24752Crm Insights Ltd
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How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity10/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 28/02/2026

Net Worth

£106k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£98k

Working capital

Current Assets

£240k

Current Liabilities

£142k

Fixed Assets

£8k

8avg. employees

Balance Sheet

Assets less current liabilities£106k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20261.69+£39k
20250.96-£2k
20240.87-£21k
20230.94—

Derived from filed accounts. Not audited figures.