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Crm Insights Ltd

10023587

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

9 Commerce Road, Lynch Wood, Peterborough, PE2 6LR
Incorporated 24/02/2016

Compliance

Last accounts

28/02/2026

micro entity

Next accounts due

30/11/2027

On track

Confirmation statement

Last: 16/09/2025

Due 30/09/2026

On track

Industry

82990
Other business support service activities

Officers

Mr Mike Basketter

secretary · Since 24/02/2016

Also on 3 other boards

Mr Mike Basketter

director · Since 24/02/2016

MARKETING MANAGER

BRITISH · ENGLAND · Age 53

Also on 3 other boards

Mr Gideon Francois Wiid

director · Since 24/02/2016

IT CONSULTANT

SOUTH AFRICAN · UNITED KINGDOM · Age 65

Also on 1 other board

Mike Basketter

secretary · Since 24/02/2016

Mike Basketter

director · Since 24/02/2016

British · England · Age 53

Gideon Francois Wiid

director · Since 24/02/2016

South African · United Kingdom · Age 65

Persons with Significant Control

G F Wiid Limited

25–50% shares
25–50% votes

9 Commerce Road, Lynchwood, Peterborough, PE2 6LR

Reg: 14278225 · England And Wales · Limited Company

Notified 09/09/2022

Purple Jellyfish Ltd

25–50% shares
25–50% votes

9 Commerce Road, Lynchwood, Peterborough, PE2 6LR

Reg: 08943595 · England And Wales · Limited Company

Notified 09/09/2022

Former PSCs

Mr Michael Basketter

Ceased 09/09/2022

Mr Gideon Francois Wiid

Ceased 09/09/2022

Change History

statusactive
2026-08-27

Active

typeltd
2026-08-27

Private Limited Company

address line19 Commerce Road
2026-08-27

9 COMMERCE ROAD

post townPeterborough
2026-08-27

PETERBOROUGH

officer appointedBASKETTER, Mike
2026-08-27
officer appointedBASKETTER, Mike
2026-08-27
officer appointedWIID, Gideon Francois
2026-08-27

CompanyRankvs 24858+ SIC 82990 peers
77

Financial strength84th percentile among SIC peers · 21/25
Employees94th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.69× · 16/20
Longevity11 years trading (max 15) · 11/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity11/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 28/02/2026

Net Worth

£106k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£98k

Working capital

Current Assets

£240k

Current Liabilities

£142k

Fixed Assets

£8k

8avg. employees

Balance Sheet

Assets less current liabilities£106k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20261.69+£0
20261.69+£39k
20250.96-£2k
20240.87-£21k
20230.94

Derived from filed accounts. Not audited figures.

Filing History35 filings

Accounts filed

accounts with accounts type micro entity

22/07/20265 pages · PDF
Accounts filed

accounts with accounts type micro entity

27/11/20255 pages · PDF
Confirmation statement

confirmation statement with updates

17/09/20254 pages · PDF
Accounts filed

accounts with accounts type micro entity

28/11/20245 pages · PDF
Confirmation statement

confirmation statement with updates

23/09/20244 pages · PDF
Confirmation statement

confirmation statement with updates

25/09/20235 pages · PDF
Accounts filed

accounts with accounts type micro entity

20/07/20235 pages · PDF
Confirmation statement

confirmation statement with updates

16/09/20224 pages · PDF
PSC07

cessation of a person with significant control

16/09/20221 page · PDF
PSC02

notification of a person with significant control

15/09/20222 pages · PDF
PSC02

notification of a person with significant control

15/09/20222 pages · PDF
PSC07

cessation of a person with significant control

15/09/20221 page · PDF
Director details changed

change person director company with change date

04/08/20222 pages · PDF
CH03

change person secretary company with change date

04/08/20221 page · PDF
PSC changed

change to a person with significant control

04/08/20222 pages · PDF
Accounts filed

accounts with accounts type micro entity

19/07/20226 pages · PDF
Confirmation statement

confirmation statement with updates

03/03/20224 pages · PDF
Accounts filed

accounts with accounts type micro entity

12/08/20216 pages · PDF
PSC changed

change to a person with significant control

17/03/20212 pages · PDF
Director details changed

change person director company with change date

16/03/20212 pages · PDF
PSC changed

change to a person with significant control

16/03/20212 pages · PDF
Director details changed

change person director company with change date

16/03/20212 pages · PDF
Confirmation statement

confirmation statement with updates

03/03/20214 pages · PDF
Accounts filed

accounts with accounts type micro entity

20/11/20205 pages · PDF
Confirmation statement

confirmation statement with updates

02/03/20204 pages · PDF
Accounts filed

accounts with accounts type micro entity

19/08/20195 pages · PDF
Confirmation statement

confirmation statement with no updates

01/03/20193 pages · PDF
Accounts filed

accounts with accounts type micro entity

25/10/20185 pages · PDF
Confirmation statement

confirmation statement with updates

06/03/20184 pages · PDF
Accounts filed

accounts with accounts type micro entity

09/11/20176 pages · PDF
Director details changed

change person director company with change date

07/03/20172 pages · PDF
Director details changed

change person director company with change date

06/03/20172 pages · PDF
Confirmation statement

confirmation statement with updates

06/03/20176 pages · PDF
Address changed

change registered office address company with date old address new address

09/03/20161 page · PDF
Incorporated

incorporation company

24/02/20169 pages · PDF