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Performancecontent.Ai Ltd

10523022

active
ltd
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

128 City Road, London, EC1V 2NX
Incorporated 13/12/2016

Previously known as

Truman Films Limited · until 10/04/2026
The Best Bit Thinking Ltd · until 12/10/2018

Compliance

Last accounts

31/12/2024

micro entity

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 06/07/2026

Due 20/07/2027

On track

Industry

73110
Advertising agencies

Officers

Mr Jeremy Adrian Ervine

secretary · Since 01/04/2022

Also on 3 other boards

Mr Jeremy Adrian Ervine

director · Since 01/04/2022

FILM PRODUCER

BRITISH · ENGLAND · Age 44

Also on 3 other boards

Jeremy Adrian Ervine

secretary · Since 01/04/2022

Jeremy Adrian Ervine

director · Since 01/04/2022

British · England · Age 44

Former

David Campbell

secretary · Resigned 01/07/2019

David Campbell

director · Resigned 01/07/2019

Jeremy Adrian Ervine

secretary · Resigned 15/06/2020

Jeremy Adrian Ervine

director · Resigned 15/06/2020

Jeremy Adrian Ervine

director · Resigned 20/05/2021

David James Campbell

director · Resigned 01/04/2022

David James Campbell

secretary · Resigned 01/04/2022

Persons with Significant Control

Mr Jeremy Adrian Ervine

50–75% shares

British · England · Age 44

59, Wilfred Street, Manchester, M40 9LQ

Notified 01/04/2022

Former PSCs

David Campbell

Ceased 30/06/2023

Mr Jeremy Adrian Ervine

Ceased 26/08/2020

Mr Jeremy Adrian Ervine

Ceased 10/05/2021

Change History

officer appointedERVINE, Jeremy Adrian
2026-08-17
officer appointedERVINE, Jeremy Adrian
2026-08-17
statusactive
2026-08-17

Active

namePERFORMANCECONTENT.AI LTD
2026-08-17

TRUMAN FILMS LIMITED

typeltd
2026-08-17

Private Limited Company

address line1128 City Road
2026-08-17

128 CITY ROAD

post townLondon
2026-08-17

LONDON

CompanyRankvs 11865+ SIC 73110 peers
58

Financial strength83th percentile among SIC peers · 21/25
Employees40th percentile among SIC peers · 6/15
LiquidityCurrent ratio 0.98× · 6/20
Longevity10 years trading (max 15) · 10/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity10/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£37k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£2k

Working capital

Current Assets

£72k

Current Liabilities

£73k

Fixed Assets

£5k

1avg. employees

Balance Sheet

Assets less current liabilities£4k
Prepared with Companies House

EstimatesDerived

YearCurrent RatioImplied Profit
20240.98-£6k
20230.84

Derived from filed accounts. Not audited figures.