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Alternative Avenue Ltd

10585735

active
Private Limited Company
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)

Details

2 JAZMYN COTTAGE, LONDON, SW20 8QF
Incorporated 26/01/2017

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Christopher Ansara

director · Since 26/01/2017

ADVERTISING

SOUTH AFRICAN · ENGLAND · Age 47

Persons with Significant Control

Mr Christopher Ansara

75–100% shares

South African · United Kingdom · Age 47

2 Jazmyn Cottage, Lower Downs Road, London, SW20 8QF

Notified 26/01/2017

CompanyRankvs 22586+ SIC 73110 peers
33

Financial strength10th percentile among SIC peers · 3/25
Employees39th percentile among SIC peers · 6/15
LiquidityNo balance sheet data · 0/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
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22586Alternative Avenue Ltd
33
How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/01/2024

Net Worth

-£8k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£8k

Working capital

Current Assets

—

Current Liabilities

£8k

1avg. employees+1

Balance Sheet

Assets less current liabilities-£8k
Signed by Christopher Ansara 31/01/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
2024—-£12k
20231.54-£2k
20221.71+£5k
20211.10—

Derived from filed accounts. Not audited figures.