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Ads Plus Limited

10644271

active
Private Limited Company
england wales
Companies House
Health Score
68 / 100

Some Concerns

30/30
Filing
0/30
Financial
38/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

5 ST. JOHN'S LANE, LONDON, EC1M 4BH
Incorporated 28/02/2017

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 30/04/2026

Due 14/05/2027

On track

Industry

73110
Advertising agencies

Officers

Idit Gazit-Berger

director · Since 28/02/2017

BUSINESS EXECUTIVE

BRITISH · ISRAEL · Age 51

Mr Ran Gazit-Berger

director · Since 10/01/2020

CEO

BRITISH · ISRAEL · Age 52

Also on 3 other boards

Mr Christopher John Humby

director · Since 10/01/2020

CFO

BRITISH · ENGLAND · Age 65

Also on 5 other boards

Persons with Significant Control

Mr Ran Gazit-Berger

25–50% shares
25–50% votes
Appoint directors

British · Israel · Age 52

5, St. John's Lane, London, EC1M 4BH

Notified 28/02/2017

Mrs Idit Gazit-Berger

25–50% shares
25–50% votes
Appoint directors

British · Israel · Age 51

5, St. John's Lane, London, EC1M 4BH

Notified 28/02/2017

Former PSCs

Flame Group Ltd

Ceased 28/02/2017

Charges1 outstanding

Charge
outstanding

HSBC BANK PLC

Created 25/07/2017Registered 27/07/2017

CompanyRankvs 17901+ SIC 73110 peers
36

Financial strength7th percentile among SIC peers · 2/25
Employees87th percentile among SIC peers · 13/15
LiquidityCurrent ratio 0.71× · 6/20
Longevity10 years trading (max 15) · 10/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength2/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity10/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

-£14k

Balance sheet strength

Cash

£35k

Cash in the bank

Net Current Assets

-£14k

Working capital

Current Assets

£35k

Current Liabilities

£49k

Debtors

£276

3avg. employees

Balance Sheet

Bank loans & overdrafts£8k
Assets less current liabilities-£14k
Prepared with Caseware UK (AP4) 2024.0.164

EstimatesDerived

YearCurrent RatioImplied Profit
20250.71-£73k
20241.40-£146k
20231.94—

Derived from filed accounts. Not audited figures.