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Ads Plus Limited

10644271

active
Private Limited Company
england wales
Companies House
Health Score
88 / 100

Healthy

30/30
Filing
20/30
Financial
38/40
Risk
  • 1 outstanding charge (-2)

Details

5 ST. JOHN'S LANE, LONDON, EC1M 4BH
Incorporated 28/02/2017

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 30/04/2026

Due 14/05/2027

On track

Industry

73110
Advertising agencies

Officers

Idit Gazit-Berger

director · Since 28/02/2017

BUSINESS EXECUTIVE

BRITISH · ISRAEL · Age 51

Mr Ran Gazit-Berger

director · Since 10/01/2020

CEO

BRITISH · ISRAEL · Age 51

Also on 3 other boards

Mr Christopher John Humby

director · Since 10/01/2020

CFO

BRITISH · ENGLAND · Age 64

Also on 5 other boards

Persons with Significant Control

Mr Ran Gazit-Berger

25–50% shares
25–50% votes
Appoint directors

British · Israel · Age 51

5, St. John's Lane, London, EC1M 4BH

Notified 28/02/2017

Mrs Idit Gazit-Berger

25–50% shares
25–50% votes
Appoint directors

British · Israel · Age 51

5, St. John's Lane, London, EC1M 4BH

Notified 28/02/2017

Former PSCs

Flame Group Ltd

Ceased 28/02/2017

Charges1 outstanding

Charge
outstanding

HSBC BANK PLC

Created 25/07/2017Registered 27/07/2017

CompanyRankvs 3516+ SIC 73110 peers
61

Financial strength87th percentile among SIC peers · 22/25
Employees87th percentile among SIC peers · 13/15
LiquidityCurrent ratio 1.4× · 12/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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3516Ads Plus Limited
71
How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£59k

Balance sheet strength

Cash

£96k

Cash in the bank

Net Current Assets

£67k

Working capital

Current Assets

£234k

Current Liabilities

£167k

Debtors

£138k

3avg. employees

Tax at Year End(2022)

Corp tax£15k

Balance Sheet

Bank loans & overdrafts£13k
Assets less current liabilities£67k
Prepared with Caseware UK (AP4) 2024.0.164

EstimatesDerived

YearCurrent RatioImplied Profit
20241.40-£146k
20231.94-£55k
20222.23+£50k
20211.53+£167k
20201.15+£78k
20190.89+£9k
20180.86—

Derived from filed accounts. Not audited figures.