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Design & Direction Ltd

10708973

active
Private Limited Company
Companies House
Health Score
85 / 100

Healthy

25/30
Filing
20/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)

Details

11 OLDFIELD ROAD, ST. ALBANS, AL2 1HZ
Incorporated 04/04/2017

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73200
Market research and public opinion polling
74100
Specialised design activities

Officers

Mr Alan Stuart Little

director · Since 04/04/2017

DIRECTOR

BRITISH · UNITED KINGDOM · Age 55

Also on 17 other boards

Mrs Charlotte Sarah Little

director · Since 01/05/2019

ADMINISTRATOR

BRITISH · ENGLAND · Age 55

Also on 1 other board

Persons with Significant Control

Mr Alan Stuart Little

25–50% shares
25–50% votes

British · United Kingdom · Age 55

11, Oldfield Road, St. Albans, AL2 1HZ

Notified 04/04/2017

Former PSCs

Mrs Charlotte Sarah Little

Ceased 26/04/2017

CompanyRankvs 1322+ SIC 73200 peers
63

Financial strength65th percentile among SIC peers · 16/25
Employees71th percentile among SIC peers · 11/15
LiquidityCurrent ratio 1.49× · 12/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength16/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2024

Net Worth

£9k

Balance sheet strength

Cash

£28k

Cash in the bank

Net Current Assets

£9k

Working capital

Current Assets

£29k

Current Liabilities

£19k

2avg. employees

Tax at Year End

Corp tax£12

Director Loans

Company owes directors£19k

Balance Sheet

Assets less current liabilities£9k
Signed by Mr Alan Little 3rd March 2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20241.49-£8k
20232.55+£2k
20223.10+£401
20211.78+£7k
20201.77+£4k
20192.30-£3k
20181.30

Derived from filed accounts. Not audited figures.