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Hard Sell Limited

10862400

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk

No risk factors detected.

Details

29 BOWSHER COURT, WARE, SG12 7EB
Incorporated 12/07/2017

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62012
Business and domestic software development
73110
Advertising agencies

Officers

Mr Alexander John Shellard

director · Since 12/07/2017

DEVELOPER

BRITISH · UNITED KINGDOM · Age 37

Also on 1 other board

Persons with Significant Control

Mr Alexander John Shellard

75–100% shares
ownership-of-shares-75-to-100-percent-as-trust
ownership-of-shares-75-to-100-percent-as-firm
75–100% votes
voting-rights-75-to-100-percent-as-trust
voting-rights-75-to-100-percent-as-firm
Appoint directors

British · United Kingdom · Age 37

29, Bowsher Court, Ware, SG12 7EB

Notified 12/07/2017

CompanyRankvs 36942+ SIC 62012 peers
39

Financial strength36th percentile among SIC peers · 9/25
Employees43th percentile among SIC peers · 6/15
LiquidityNo balance sheet data · 0/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
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36942Hard Sell Limited
38
How is this score calculated?
Financial strength9/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/07/2025

Net Worth

£46

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£46

Working capital

Current Assets

£46

Current Liabilities

—

1avg. employees

Balance Sheet

Assets less current liabilities£46
Signed by 1.8.24Prepared with Company Accounts and Tax Online