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Fresh Ego Kid Ltd

11080255

active
Private Limited Company
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Going concern doubt noted in accounts (-10)

Details

4TH FLOOR CHARLES HOUSE, LONDON, NW3 5JJ
Incorporated 23/11/2017

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

13990
Manufacture of other textiles
46420
Wholesale of clothing and footwear
47910
Retail sale via mail order houses or via Internet

Officers

Jonathan Dennis Reuben

director · Since 23/11/2017

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 45

Mr Martin Jack Reuben

director · Since 14/05/2026

BRITISH · UNITED KINGDOM · Age 83

Persons with Significant Control

Jonathan Dennis Reuben

75–100% shares
75–100% votes
Appoint directors

British · United Kingdom · Age 45

55, Loudoun Road, London, NW8 0DL

Notified 23/11/2017

CompanyRankvs 1002+ SIC 13990 peers
23

Financial strength2th percentile among SIC peers · 1/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 0.26× · 2/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

cast significant doubt about the ability of the company to continue as a going concern. There is sufficient funding in place to support the ongoing development. At the balance sheet date, the company's liabilities exceeded its assets by £228,073 but it reported a profit of £75,454. In

Key FinancialsYear ending 31/12/2024

Net Worth

-£239k

Balance sheet strength

Cash

£32k

Cash in the bank

Net Current Assets

-£238k

Working capital

Current Assets

£84k

Current Liabilities

£322k

Debtors

£34k

1avg. employees-1

Balance Sheet

Intangible assets£10k
Assets less current liabilities-£228k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20240.26+£75k
20230.15+£53k
20220.39-£44k
20210.47

Derived from filed accounts. Not audited figures.