Back to search

Digital Strategy Tool Ltd

11432524

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Negative net worth (-10)

Details

9 BESSEMER CRESCENT, AYLESBURY, HP19 8TF
Incorporated 25/06/2018

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62012
Business and domestic software development

Officers

Mrs Gemma Louise Pybus

secretary · Since 25/06/2018

Also on 3 other boards

Mrs Gemma Louise Pybus

director · Since 25/06/2018

DIRECTOR DIGITAL MARKETING

BRITISH · ENGLAND · Age 41

Also on 3 other boards

Mr James Dean Pybus

director · Since 25/06/2018

DIRECTOR DIGITAL MARKETING

BRITISH · ENGLAND · Age 59

Also on 3 other boards

Persons with Significant Control

Mr James Dean Pybus

25–50% shares

British · England · Age 59

4, Denby Walk, Aylesbury, HP20 1LW

Notified 25/06/2018

Mrs Gemma Louise Pybus

25–50% shares

British · England · Age 41

4, Denby Walk, Aylesbury, HP20 1LW

Notified 25/06/2018

CompanyRankvs 45793+ SIC 62012 peers
32

Financial strength15th percentile among SIC peers · 4/25
Employees17th percentile among SIC peers · 3/15
LiquidityCurrent ratio 0.15× · 2/20
Longevity8 years trading (max 15) · 8/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
1Arden Software Limited
90
2Animation 2000 Limited
90
3Clive Holmes Limited
90
4H. & A.K. Fletcher Limited
90
5Sas Software Limited
90
6Datastor Systems Limited
90
7Xenith Document Systems Ltd
90
8Tba Doncaster Limited
90
9Industrial Tool Supplies (London) Limited
90
10Computair Limited
90
45793Digital Strategy Tool Ltd
32
How is this score calculated?
Financial strength4/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees3/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity8/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

-£3k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£38k

Working capital

Current Assets

£7k

Current Liabilities

£45k

Fixed Assets

£39k

0avg. employees-1

Balance Sheet

Assets less current liabilities£959
Signed by 1.7.24Prepared with Company Accounts and Tax Online

EstimatesDerived

YearCurrent RatioImplied Profit
20250.15-£20k
20240.63-£14k
20232.93—

Derived from filed accounts. Not audited figures.