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Mere Mortals Ltd

11474670

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

23 APPLEDORE DRIVE, COVENTRY, CV5 7PQ
Incorporated 20/07/2018

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Robert Greatrex

secretary · Since 20/07/2018

Also on 1 other board

Mr Robert Greatrex

director · Since 20/07/2018

CREATIVE DIRECTOR

BRITISH · UNITED KINGDOM · Age 45

Also on 1 other board

Persons with Significant Control

Mr Robert Greatrex

75–100% shares
75–100% votes
Appoint directors

British · United Kingdom · Age 45

23, Appledore Drive, Coventry, CV5 7PQ

Notified 20/07/2018

CompanyRankvs 1495+ SIC 73110 peers
80

Financial strength90th percentile among SIC peers · 23/25
Employees91th percentile among SIC peers · 14/15
LiquidityCurrent ratio 7.14× · 20/20
Longevity8 years trading (max 15) · 8/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity8/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£89k

Balance sheet strength

Cash

£67k

Cash in the bank

Net Current Assets

£86k

Working capital

Current Assets

£100k

Current Liabilities

£14k

Fixed Assets

£5k

Debtors

£34k

4avg. employees+1

Balance Sheet

Assets less current liabilities£91k
Signed by Mr Robert Greatrex 27 May 2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20247.14-£131k
20239.57-£29k
20224.98+£128k
20213.60+£80k
20202.67+£54k
20190.73

Derived from filed accounts. Not audited figures.