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Ad Signal Limited

11615084

active
Private Limited Company
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

38 MONARCH WAY, YORK, YO26 5TB
Incorporated 10/10/2018

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 09/10/2025

Due 23/10/2026

On track

Industry

62012
Business and domestic software development
70229
Management consultancy activities

Officers

Mrs Charlotte Elizabeth Dunning

secretary · Since 10/10/2018

Mr Michael Vincent Duffy

director · Since 10/10/2018

DIRECTOR

BRITISH · ENGLAND · Age 45

Also on 1 other board

Mr Thomas William Dunning

director · Since 10/10/2018

DIRECTOR

BRITISH · UNITED KINGDOM · Age 41

Also on 1 other board

Mr Colin Stonelake

director · Since 04/10/2024

CFO

BRITISH · ENGLAND · Age 62

Samir John Rea

director · Since 31/03/2025

INVESTMENT MANAGER

BRITISH · UNITED KINGDOM · Age 33

Mr Thomas Christoforos Toumazis

director · Since 31/03/2025

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 65

Also on 8 other boards

Persons with Significant Control

Mr Thomas William Dunning

25–50% shares
25–50% votes

British · United Kingdom · Age 41

38, Monarch Way, York, YO26 5TB

Notified 10/10/2018

Foresight Group Llp

Significant control

C/O Foresight Group Llp, The Shard, London, SE1 9SG

Notified 01/04/2025

CompanyRankvs 26490+ SIC 62012 peers
50

Financial strength86th percentile among SIC peers · 22/25
Employees17th percentile among SIC peers · 3/15
LiquidityCurrent ratio 0.14× · 2/20
Longevity8 years trading (max 15) · 8/15
Filing complianceAll filings up to date · 15/15
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26490Ad Signal Limited
49
How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees3/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity8/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£97k

Balance sheet strength

Cash

£107k

Cash in the bank

Net Current Assets

-£798k

Working capital

Current Assets

£134k

Current Liabilities

£932k

Fixed Assets

£903k

Debtors

£28k

-22avg. employees-36

Tax at Year End(2023)

VAT£107k

Balance Sheet

Intangible assets£903k
Prepared with v2025.62.1 limited_company_frs_102_section_1a_v1_1_2 companies_house

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20240.14-£5k—
20230.27+£89k£2.1M
20220.96—£303k
20211.78——
20200.67-£5k—
20191.63——

Derived from filed accounts. Not audited figures.