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Ideailly Limited

12025744

active
Private Limited Company
Companies House
Health Score
85 / 100

Healthy

25/30
Filing
20/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)

Details

21 CHALCROFT ROAD, LONDON, SE13 5RE
Incorporated 31/05/2019

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies
90030
Artistic creation

Officers

Ilinca Croome

director · Since 31/05/2019

CREATIVE DIRECTOR

BRITISH · ENGLAND · Age 44

Persons with Significant Control

Ilinca Croome

75–100% shares
75–100% votes
Appoint directors
right-to-appoint-and-remove-directors-as-trust
right-to-appoint-and-remove-directors-as-firm

British · England · Age 44

21, Chalcroft Road, London, SE13 5RE

Notified 31/05/2019

CompanyRankvs 4606+ SIC 73110 peers
68

Financial strength78th percentile among SIC peers · 20/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 3.11× · 20/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
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4606Ideailly Limited
68
How is this score calculated?
Financial strength20/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/05/2024

Net Worth

£22k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£22k

Working capital

Current Assets

£32k

Current Liabilities

£10k

1avg. employees

Tax at Year End(2023)

Dividends paid£2k

Balance Sheet

Assets less current liabilities£22k
Prepared with VT Final Accounts

EstimatesDerived

YearCurrent RatioImplied Profit
20243.11+£18k
2023Infinity-£8k
20229.74-£11k
20214.90—

Derived from filed accounts. Not audited figures.