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Ideailly Limited

12025744

active
Private Limited Company
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

21 CHALCROFT ROAD, LONDON, SE13 5RE
Incorporated 31/05/2019

Compliance

Last accounts

31/05/2025

micro entity

Next accounts due

28/02/2027

On track

Confirmation statement

Last: 08/05/2026

Due 22/05/2027

On track

Industry

73110
Advertising agencies
90030
Artistic creation

Officers

Ilinca Croome

director · Since 31/05/2019

CREATIVE DIRECTOR

BRITISH · ENGLAND · Age 45

Persons with Significant Control

Ilinca Croome

75–100% shares
75–100% votes
Appoint directors
right-to-appoint-and-remove-directors-as-trust
right-to-appoint-and-remove-directors-as-firm

British · England · Age 45

21, Chalcroft Road, London, SE13 5RE

Notified 31/05/2019

CompanyRankvs 4602+ SIC 73110 peers
68

Financial strength80th percentile among SIC peers · 20/25
Employees40th percentile among SIC peers · 6/15
LiquidityCurrent ratio 4.27× · 20/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength20/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/05/2026

Net Worth

£26k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£24k

Working capital

Current Assets

£31k

Current Liabilities

£7k

Fixed Assets

£2k

1avg. employees

Tax at Year End(2023)

Dividends paid£2k

Balance Sheet

Assets less current liabilities£26k
Prepared with VT Final Accounts

EstimatesDerived

YearCurrent RatioImplied Profit
20264.27+£4k
20243.11+£18k
2023Infinity—

Derived from filed accounts. Not audited figures.