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Insero Media Ltd

12031985

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

4 ST. PAULS SQUARE, LIVERPOOL, L3 9SJ
Incorporated 04/06/2019

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Matthew Shaun Donaldson

director · Since 04/06/2019

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 45

Also on 2 other boards

Persons with Significant Control

Mr Matthew Shaun Donaldson

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 45

4, St Paul's Square, Liverpool, L3 9SJ

Notified 04/06/2019

Insero Investments Ltd

25–50% shares
25–50% votes
Appoint directors

4, St. Pauls Square, Liverpool, L3 9SJ

Reg: 15602262 · Companies House · Private Company Limited By Shares

Notified 31/07/2024

Ms Jennifer Donaldson

25–50% shares
25–50% votes

British · England · Age 41

4, St. Pauls Square, Liverpool, L3 9SJ

Notified 02/07/2025

CompanyRankvs 1722+ SIC 73110 peers
78

Financial strength99th percentile among SIC peers · 25/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 6.82× · 20/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
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1722Insero Media Ltd
78
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2024

Net Worth

£1.4M

Balance sheet strength

Cash

£1.0M

Cash in the bank

Net Current Assets

£1.4M

Working capital

Current Assets

£1.6M

Current Liabilities

£239k

Fixed Assets

£55k

Debtors

£98k

2avg. employees

Tax at Year End(2022)

Corp tax£50k

Director Loans(2022)

Company owes directors£9k

Balance Sheet

Intangible assets£46k
Assets less current liabilities£1.4M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20246.82+£474k
20233.99+£818k
20224.23+£149k
20210.75-£7k
20201.27—

Derived from filed accounts. Not audited figures.