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Aerial Advantage Ltd

12131649

active
Private Limited Company
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

HENWOOD HOUSE, ASHFORD, TN24 8DH
Incorporated 31/07/2019

Compliance

Last accounts

30/07/2024

micro entity

Next accounts due

28/07/2026

On track

Confirmation statement

Last: 30/07/2025

Due 13/08/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Karl Higbee

director · Since 31/07/2019

DIRECTOR

BRITISH · ENGLAND · Age 43

Also on 6 other boards

Mr Antony Richards

director · Since 31/07/2019

DIRECTOR

BRITISH · UNITED KINGDOM · Age 61

Also on 2 other boards

Persons with Significant Control

Keele Ltd

25–50% shares
25–50% votes

Henwood House, Henwood, Ashford, TN24 8DH

Reg: 12408370 · Register Of Companies · Limited Company

Notified 29/11/2024

Higbee Aeronautics Ltd

25–50% shares
25–50% votes

2048, Letraset Building, Ashford, TN23 6LN

Reg: 16870375 · Register Of Companies · Limited Company

Notified 05/12/2025

Former PSCs

Mr Karl Higbee

Ceased 05/12/2025

Mr Antony Richards

Ceased 29/11/2024

Mr David Ian Brothers

Ceased 26/04/2022

CompanyRankvs 10825+ SIC 73110 peers
60

Financial strength85th percentile among SIC peers · 21/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 0.93× · 6/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/07/2023

Net Worth

£46k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£4k

Working capital

Current Assets

£49k

Current Liabilities

£53k

Fixed Assets

£85k

2avg. employees-1

Balance Sheet

Assets less current liabilities£82k
Prepared with Caseware UK (AP4) 2023.0.135

EstimatesDerived

YearCurrent RatioImplied Profit
20230.93-£16k
20221.20-£42k
20210.99-£20k
20207.76

Derived from filed accounts. Not audited figures.