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My Natural Choice Limited

12134362

activeactive proposal to strike off
ltd
england wales
Companies House
Accounts overdue
Confirmation statement overdue
Health Score
50 / 100

Notable Risks

0/30
Filing
10/30
Financial
40/40
Risk
  • Accounts filing overdue (-15)
  • Confirmation statement overdue (-10)
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)

Details

124 City Road, London, EC1V 2NX
Incorporated 01/08/2019

Compliance

Last accounts

31/05/2023

total exemption full

Next accounts due

28/02/2025

Overdue

Confirmation statement

Last: 31/07/2023

Due 14/08/2024

Overdue

Industry

96090
Other personal service activities

Officers

Mr Lee Paul Jackson

director · Since 01/08/2019

DIGITAL MARKETER

BRITISH · ENGLAND · Age 39

Also on 3 other boards

Lee Paul Jackson

director · Since 01/08/2019

British · England · Age 39

Former

Claire Charlotte Jackson

director · Resigned 15/08/2023

Persons with Significant Control

Mr Lee Paul Jackson

25–50% shares
25–50% votes
Appoint directors

British · England · Age 39

124, City Road, London, EC1V 2NX

Notified 01/08/2019

Mrs Claire Charlotte Jackson

25–50% shares
25–50% votes

British · England · Age 39

124, City Road, London, EC1V 2NX

Notified 31/07/2021

Change History

officer appointed → JACKSON, Lee Paul
2026-08-23
status → active
2026-08-23

Active - Proposal to Strike off

type → ltd
2026-08-23

Private Limited Company

address line1 → 124 City Road
2026-08-23

124 CITY ROAD

post town → London
2026-08-23

LONDON

CompanyRankvs 112902+ SIC 96090 peers
21

Financial strength8th percentile among SIC peers · 2/25
Employees69th percentile among SIC peers · 10/15
LiquidityCurrent ratio 0.1× · 2/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAccounts and CS overdue · 0/15
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How is this score calculated?
Financial strength2/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees10/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance0/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/05/2023

Net Worth

-£15k

Balance sheet strength

Cash

£550

Cash in the bank

Net Current Assets

-£9k

Working capital

Current Assets

£968

Current Liabilities

£10k

Debtors

£418

2avg. employees

Balance Sheet

Assets less current liabilities-£9k
Prepared with Sage Accounts Production Advanced 2021 - FRS102_2021

EstimatesDerived

YearCurrent Ratio
20230.10

Derived from filed accounts. Not audited figures.