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Whatstorage Limited

12276691

active
Private Limited Company
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Negative net worth (-10)

Details

LOVEWELL BLAKE LLP BANKSIDE 300, PEACHMAN WAY, NORWICH, NR7 0LB
Incorporated 23/10/2019

Compliance

Last accounts

31/10/2024

total exemption full

Next accounts due

31/07/2026

On track

Confirmation statement

Last: 08/02/2026

Due 22/02/2027

On track

Industry

73110
Advertising agencies

Officers

Mr Michael Roberto Dent

director · Since 23/10/2019

DIRECTOR

BRITISH · UNITED KINGDOM · Age 57

Mr Andrew Crossley

director · Since 19/12/2019

NONE

BRITISH · UNITED KINGDOM · Age 59

Mr Matthew Tyrrell

director · Since 19/12/2019

NONE

BRITISH · UNITED KINGDOM · Age 58

Persons with Significant Control

Crossley Holdings Ltd

50–75% shares
50–75% votes
Appoint directors

Bankside, Broadland Business Park, Norwich, NR7 0LB

Reg: 11522879 · England · Limited Company

Notified 23/10/2019

Former PSCs

Mr Michael Roberto Dent

Ceased 03/12/2020

CompanyRankvs 20018+ SIC 73110 peers
38

Financial strength2th percentile among SIC peers · 1/25
Employees87th percentile among SIC peers · 13/15
LiquidityCurrent ratio 0.08× · 2/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2025

Net Worth

-£97k

Balance sheet strength

Cash

£4k

Cash in the bank

Net Current Assets

-£96k

Working capital

Current Assets

£8k

Current Liabilities

£104k

Debtors

£4k

3avg. employees-1

Balance Sheet

Intangible assets£750
Assets less current liabilities-£95k
Prepared with Sage Accounts Production Advanced 2025 - FRS102_2025

EstimatesDerived

YearCurrent RatioImplied Profit
20250.08-£17k
20240.28-£18k
20230.43

Derived from filed accounts. Not audited figures.