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Ad-Moto Limited

12512560

active
Private Limited Company
Companies House
Health Score
68 / 100

Some Concerns

30/30
Filing
0/30
Financial
38/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

UNIT 4 CITY LIMITS, READING, RG6 4UP
Incorporated 11/03/2020

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62090
Other information technology service activities
73110
Advertising agencies

Officers

Mr Paul Vickery

director · Since 11/03/2020

DIRECTOR

AUSTRALIAN · AUSTRALIA · Age 53

Mr Paul Michael Baber

director · Since 26/07/2021

SALES DIRECTOR

BRITISH · UNITED KINGDOM · Age 47

Also on 2 other boards

Mr James Peter Ivan Lee

director · Since 10/11/2021

DIRECTOR

BRITISH · UNITED KINGDOM · Age 51

Also on 1 other board

Alex Oliver-Bolt

director · Since 27/03/2025

DIRECTOR

BRITISH · ENGLAND · Age 37

Also on 2 other boards

Mr Barry Howard Cupples

director · Since 01/05/2025

DIRECTOR

BRITISH · ENGLAND · Age 60

Also on 3 other boards

Persons with Significant Control

Mr Paul Vickery

25–50% shares
25–50% votes
Significant control

Australian · Australia · Age 53

Unit 4, City Limits, Reading, RG6 4UP

Notified 11/03/2020

Charges1 outstanding

Charge
outstanding

P & CE INVESTMENTS LIMITED

Created 21/10/2025Registered 28/10/2025
Charge
satisfied

INFINIUM LOGISTICS SOLUTIONS UK LIMITED

Created 08/06/2021Registered 12/06/2021Satisfied 15/12/2022

CompanyRankvs 43151+ SIC 62090 peers
27

Financial strength2th percentile among SIC peers · 1/25
Employees89th percentile among SIC peers · 13/15
LiquidityCurrent ratio 0.34× · 2/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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43151Ad-Moto Limited
37
How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£267k

Balance sheet strength

Cash

£4k

Cash in the bank

Net Current Assets

-£317k

Working capital

Current Assets

£167k

Current Liabilities

£483k

Fixed Assets

£721k

Debtors

£140k

4avg. employees+1

Balance Sheet

Intangible assets£563k
Assets less current liabilities£404k

EstimatesDerived

YearCurrent RatioImplied Profit
20240.34-£254k
20230.32+£114k
20220.57-£82k
20210.76—

Derived from filed accounts. Not audited figures.