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Choosing Love Limited

12986752

active
PRI/LTD BY GUAR/NSC (Private, limited by guarantee, no share capital)
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)

Details

OFFICE 2, LONDON, N1 7NH
Incorporated 30/10/2020

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

96090
Other personal service activities

Officers

Ms Jess Mills

director · Since 30/10/2020

DIRECTOR

BRITISH · UNITED KINGDOM · Age 45

Also on 1 other board

Mr Geoffrey Cordell

director · Since 01/01/2022

DIRECTOR

BRITISH · ENGLAND · Age 73

Also on 1 other board

Mr Oliver Leon Segal

director · Since 01/09/2022

BARRISTER

BRITISH · ENGLAND · Age 63

Also on 3 other boards

Persons with Significant Control

Mrs Josephine Naughton

25–50% votes

British · United Kingdom · Age 41

Office 2, 27 Provost Street, London, N1 7NH

Notified 30/10/2020

Ms Jess Mills

25–50% votes

British · United Kingdom · Age 45

Office 2, 27 Provost Street, London, N1 7NH

Notified 30/10/2020

Danielle Semha Lawrence

25–50% votes

French · United Kingdom · Age 53

Office 2, 27 Provost Street, London, N1 7NH

Notified 30/10/2020

CompanyRankvs 76440+ SIC 96090 peers
38

Financial strength16th percentile among SIC peers · 4/25
Employees84th percentile among SIC peers · 13/15
LiquidityNo balance sheet data · 0/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
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76440Choosing Love Limited
37
How is this score calculated?
Financial strength4/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2025

Net Worth

-£2k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£2k

Working capital

Current Assets

—

Current Liabilities

£2k

3avg. employees-10
Prepared with CCH Software