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Informing Decisions Ltd

13268240

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

21A ST. JAMES ROAD, SUTTON, SM1 2BB
Incorporated 15/03/2021

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73200
Market research and public opinion polling

Officers

Mr Craig Hodges

director · Since 15/03/2021

MANAGING DIRECTOR

BRITISH · ENGLAND

Persons with Significant Control

Mr Craig Hodges

75–100% shares
75–100% votes
Appoint directors

British · England

Notified 15/03/2021

CompanyRankvs 915+ SIC 73200 peers
70

Financial strength90th percentile among SIC peers · 23/25
Employees38th percentile among SIC peers · 6/15
LiquidityCurrent ratio 11.42× · 20/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2026

Net Worth

£180k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£179k

Working capital

Current Assets

£196k

Current Liabilities

£17k

Fixed Assets

£415

1avg. employees

Balance Sheet

Assets less current liabilities£180k
Signed by MR CRAIG HODGES 21/04/2026Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
202611.42+£24k
202511.12+£17k
20246.16+£48k
20234.84—

Derived from filed accounts. Not audited figures.