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Inner Reality Ltd

13434508

active
Private Limited Company
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

128 CITY ROAD, LONDON, EC1V 2NX
Incorporated 02/06/2021

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62012
Business and domestic software development
73110
Advertising agencies

Officers

Mr Jonathan Roy Davidge

director · Since 02/06/2021

MANAGING DIRECTOR

BRITISH · ENGLAND · Age 60

Also on 3 other boards

Mr Peter John Martin

director · Since 02/06/2021

COMMERCIAL DIRECTOR

BRITISH · ENGLAND · Age 50

Persons with Significant Control

Mr Jonathan Roy Davidge

50–75% shares
50–75% votes
Appoint directors

British · England · Age 60

Flat 6 Amber Court, 4-6 Bagshot Road, Ascot, SL5 9NZ

Notified 02/06/2021

Mr Peter John Martin

25–50% shares
25–50% votes
Appoint directors

British · England · Age 50

Flat 6 Amber Court, 4-6 Bagshot Road, Ascot, SL5 9NZ

Notified 02/06/2021

CompanyRankvs 31027+ SIC 62012 peers
44

Financial strength3th percentile among SIC peers · 1/25
Employees17th percentile among SIC peers · 3/15
LiquidityCurrent ratio 5.09× · 20/20
Longevity5 years trading (max 15) · 5/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees3/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity5/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2025

Net Worth

-£181k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

Working capital

Current Assets

£10k

Current Liabilities

£2k

Fixed Assets

£54k

0avg. employees

Balance Sheet

Total assets£65k

EstimatesDerived

YearCurrent RatioImplied Profit
20255.09+£0
20255.09-£117k
202414.49-£52k
202317.09-£26k
2022Infinity

Derived from filed accounts. Not audited figures.