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Increase Marketing Ltd

13783699

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

167 - 169 GREAT PORTLAND STREET, LONDON, W1W 5PF
Incorporated 06/12/2021

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Eric Ian Pedersen Baruffati

director · Since 20/05/2026

PERUVIAN · PERU · Age 39

Former

Ms Alia Hundal

director · Resigned 25/06/2026

Persons with Significant Control

Mr Eric Ian Pedersen

75–100% shares

Canadian · Peru · Age 39

167 - 169, Great Portland Street, London, W1W 5PF

Notified 24/04/2024

Former PSCs

Mr Grzegorz Szewczyk

Ceased 23/04/2024

Mr Eric Ian Pedersen

Ceased 01/06/2025

Mrs Alia Hundal

Ceased 04/11/2025

CompanyRankvs 12330+ SIC 73110 peers
57

Financial strength98th percentile among SIC peers · 25/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 0.62× · 6/20
Longevity5 years trading (max 15) · 5/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity5/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£720k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£720k

Working capital

Current Assets

£1.2M

Current Liabilities

£1.9M

Fixed Assets

£386

1avg. employees

Balance Sheet

Assets less current liabilities£720k
Prepared with Companies House

EstimatesDerived

YearCurrent Ratio
20240.62

Derived from filed accounts. Not audited figures.