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Demand The Market Ltd

14115523

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

3RD FLOOR 86-90, LONDON, EC2A 4NE
Incorporated 18/05/2022

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Paul Thomas Donnelly

director · Since 18/05/2022

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 36

Miss Ruth Julie Wain

director · Since 18/05/2022

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 32

Persons with Significant Control

Mr Paul Thomas Donnelly

75–100% shares
75–100% votes
Appoint directors

British · England · Age 36

3rd Floor 86-90, Paul Street, London, EC2A 4NE

Notified 18/05/2022

CompanyRankvs 3646+ SIC 73110 peers
71

Financial strength85th percentile among SIC peers · 21/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 2.29× · 20/20
Longevity4 years trading (max 15) · 4/15
Filing complianceAll filings up to date · 15/15
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3646Demand The Market Ltd
71
How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity4/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/05/2025

Net Worth

£43k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

—

Working capital

Current Assets

£73k

Current Liabilities

£32k

Fixed Assets

£859

2avg. employees

Balance Sheet

Total assets£75k

EstimatesDerived

YearCurrent RatioImplied Profit
20252.29+£24k
20241.22—

Derived from filed accounts. Not audited figures.