Brand Traction Limited
14264902
Some Concerns
- Negative net worth (-10)
- Current liabilities exceed current assets (-10)
- 1 outstanding charge (-2)
Details
Compliance
Accounts
Confirmation statement
Industry
Officers
director · Since 06/09/2024
FINANCE DIRECTOR
BRITISH · ENGLAND · Age 40
Also on 1 other board
director · Since 11/11/2024
COMPANY DIRECTOR
BRITISH · ENGLAND · Age 53
Also on 2 other boards
director · Since 11/11/2024
COMPANY DIRECTOR
SOUTH AFRICAN · ENGLAND · Age 34
Also on 1 other board
Persons with Significant Control
Brand Traction Holdings Limited
Michelin House, 81 Fulham Road, London, SW3 6RD
Reg: 14274269 · Companies House Of England And Wales · Private Limited Company
Notified 03/08/2022
Former PSCs
Grafton Capital Neptune Lp
Ceased 03/08/2022
Charges1 outstanding
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CompanyRankvs 42956+ SIC 62012 peers29
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How is this score calculated?
Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.
Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.
Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.
One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.
Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.
Risk deductions
Outstanding charges: -10 pts
Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.
Key FinancialsYear ending 31/12/2025
Net Worth
-£7.5M
Balance sheet strength
Cash
£198k
Cash in the bank
Net Current Assets
-£9k
Working capital
Current Assets
£446k
Current Liabilities
£454k
Debtors
£248k
Tax at Year End
Balance Sheet
EstimatesDerived
| Year | Current Ratio | Implied Profit | Est. Revenue |
|---|---|---|---|
| 2025 | 0.98 | -£924k | £92k |
| 2024 | 1.92 | -£1.3M | — |
| 2023 | 0.28 | -£1.7M | — |
| 2022 | 1.05 | — | — |
Derived from filed accounts. Not audited figures.