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Divert Marketing Limited

14511546

active
Private Limited Company
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)

Details

263 LUTON ROAD, HARPENDEN, AL5 3LN
Incorporated 29/11/2022

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr George Peter Wall

director · Since 29/11/2022

CHIEF EXECUTIVE

BRITISH · ENGLAND · Age 23

Also on 1 other board

Persons with Significant Control

Mr George Peter Wall

75–100% shares
75–100% votes
Appoint directors

British · England · Age 23

263, Luton Road, Harpenden, AL5 3LN

Notified 29/11/2022

Former PSCs

Jake Hill

Ceased 24/02/2024

Edward Gavin John Horrocks

Ceased 07/02/2023

CompanyRankvs 29679+ SIC 73110 peers
24

Financial strength12th percentile among SIC peers · 3/25
Employees14th percentile among SIC peers · 2/15
LiquidityNo balance sheet data · 0/20
Longevity4 years trading (max 15) · 4/15
Filing complianceAll filings up to date · 15/15
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29679Divert Marketing Limited
23
How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity4/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/11/2024

Net Worth

-£3k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

—

Working capital

Current Assets

£14k

Current Liabilities

—

0avg. employees

Balance Sheet

Total assets£14k