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Why It Matters Limited

14731827

active
Private Limited Company
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

16 STEVENS AVENUE, LONDON, E9 6RX
Incorporated 15/03/2023

Compliance

Last accounts

31/03/2025

micro entity

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 12/03/2026

Due 26/03/2027

On track

Industry

73110
Advertising agencies

Officers

Mrs Katherine Elizabeth Gough

director · Since 15/03/2023

DIRECTOR

BRITISH · UNITED KINGDOM · Age 51

Also on 1 other board

Mr Michael Thomas Andrew Gough

director · Since 15/03/2023

DIRECTOR

BRITISH · ENGLAND · Age 52

Also on 2 other boards

Persons with Significant Control

Mrs Katherine Elizabeth Gough

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 51

16 Stevens Avenue, London, E9 6RX

Notified 15/03/2023

Mr Michael Thomas Andrew Gough

25–50% shares
25–50% votes
Appoint directors

British · England · Age 52

16 Stevens Avenue, London, E9 6RX

Notified 15/03/2023

CompanyRankvs 10987+ SIC 73110 peers
59

Financial strength76th percentile among SIC peers · 19/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 1.62× · 16/20
Longevity3 years trading (max 15) · 3/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength19/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity3/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£17k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£14k

Working capital

Current Assets

£37k

Current Liabilities

£23k

Fixed Assets

£3k

1avg. employees

Balance Sheet

Assets less current liabilities£17k
Signed by Mr M T Gough 3 July 2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20251.62-£2k
20241.91

Derived from filed accounts. Not audited figures.