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Pri0r1ty Ai Ltd

15241564

active
ltd
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

28 Austin Friars, London, EC2N 2QQ
Incorporated 27/10/2023

Previously known as

Pri0r1ty Ai Plc · until 28/11/2024

Compliance

Last accounts

30/09/2025

unaudited abridged

Next accounts due

30/06/2027

On track

Confirmation statement

Last: 02/08/2025

Due 16/08/2026

On track

Industry

62090
Other information technology service activities

Officers

Orana Corporate Llp

secretary · Since 27/10/2023

Also on 24 other boards

Daniel George Francis Gee

director · Since 27/10/2023

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 38

Mr Rory Nairn Maxwell

director · Since 02/12/2025

BRITISH · ENGLAND · Age 49

Also on 2 other boards

Daniel George Francis Gee

director · Since 27/10/2023

British · United Kingdom · Age 38

Orana Corporate Llp

corporate secretary · Since 27/10/2023

Reg: OC382064

Also on 24 other boards

Rory Nairn Maxwell

director · Since 02/12/2025

British · England · Age 49

Former

James Daniel Sheehan

director · Resigned 24/09/2025

Persons with Significant Control

Former PSCs

Pri0r1ty Holdings Ltd

Ceased 12/12/2023

Sport Media Ventures Ltd

Ceased 24/06/2024

Change History

statusactive
2026-07-13

Active

typeltd
2026-07-13

Private Limited Company

address line128 Austin Friars
2026-07-13

28 AUSTIN FRIARS

post townLondon
2026-07-13

LONDON

CompanyRankvs 49956+ SIC 62090 peers
33

Financial strength1th percentile among SIC peers · 0/25
Employees85th percentile among SIC peers · 13/15
LiquidityCurrent ratio 0.33× · 2/20
Longevity3 years trading (max 15) · 3/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity3/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2025

Net Worth

-£434k

Balance sheet strength

Cash

£100k

Cash in the bank

Net Current Assets

-£489k

Working capital

Current Assets

£236k

Current Liabilities

£725k

Fixed Assets

£172k

Debtors

£136k

3avg. employees

Balance Sheet

Intangible assets£39k
Assets less current liabilities-£316k
Signed by 2024-10-01Prepared with Companies House

EstimatesDerived

YearCurrent Ratio
20250.33

Derived from filed accounts. Not audited figures.