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Principles Of Marketing Ltd

15632398

active
ltd
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk

No risk factors detected.

Details

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Incorporated 10/04/2024

Previously known as

Little Book Press Limited · until 29/08/2024

Compliance

Last accounts

30/04/2025

dormant

Next accounts due

31/01/2027

On track

Confirmation statement

Last: 28/03/2026

Due 11/04/2027

On track

Industry

58190
Other publishing activities
70210
70210
73110
Advertising agencies
85590
Other education

Officers

Mrs Mariah Walton

director · Since 10/04/2024

DIRECTOR

ENGLISH · UNITED KINGDOM · Age 34

Mr Richard Walton

director · Since 10/04/2024

DIRECTOR

ENGLISH · UNITED KINGDOM · Age 38

Also on 2 other boards

Mariah Walton

director · Since 10/04/2024

English · United Kingdom · Age 34

Richard Walton

director · Since 10/04/2024

English · United Kingdom · Age 38

Persons with Significant Control

Richard Walton

25–50% shares
25–50% votes

English · United Kingdom · Age 38

124, Tolworth Rise South, Surbiton, KT5 9NJ

Notified 10/04/2024

Mrs Mariah Walton

25–50% shares
25–50% votes

English · United Kingdom · Age 34

124, Tolworth Rise South, Surbiton, KT5 9NJ

Notified 10/04/2024

Change History

status → active
2026-07-13

Active - Proposal to Strike off

type → ltd
2026-07-13

Private Limited Company

address line1 → 71-75 Shelton Street
2026-07-13

71-75 SHELTON STREET

post town → London
2026-07-13

LONDON

CompanyRankvs 10768+ SIC 58190 peers
26

Financial strength35th percentile among SIC peers · 9/25
Employees0th percentile among SIC peers · 0/15
LiquidityNo balance sheet data · 0/20
Longevity2 years trading (max 15) · 2/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength9/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees0/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity2/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/04/2025

Net Worth

£2

Balance sheet strength

Cash

£2

Cash in the bank

Net Current Assets

—

Working capital

Current Assets

—

Current Liabilities

—

Prepared with Companies House