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Priority Business Limited

02543023

active
Private Limited Company
Companies House
Health Score
88 / 100

Healthy

30/30
Filing
20/30
Financial
38/40
Risk
  • 1 outstanding charge (-2)

Details

PRIORITY HOUSE, IPSWICH, IP4 1DL
Incorporated 25/09/1990

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

79909
Other reservation service activities

Officers

Mr Jonathan Gordon Ashley-Cowan

director · Since 19/11/1991

MANAGING DIRECTOR

BRITISH · ENGLAND · Age 57

Also on 1 other board

Charlotte Ashley-Cowan

secretary · Since 26/05/2006

BRITISH

Persons with Significant Control

Mr Jonathan Ashley-Cowan

50–75% shares
50–75% votes
Appoint directors
Significant control

British · England · Age 57

Priority House, 8 Turret Lane, Ipswich, IP4 1DL

Notified 06/04/2016

Mrs Charlotte Marie Ashley-Cowan

25–50% shares
25–50% votes

German · England · Age 56

Priority House, 8 Turret Lane, Ipswich, IP4 1DL

Notified 10/10/2016

Charges1 outstanding

charge
outstanding

BARCLAYS BANK PLC

Created 09/06/2000Registered 16/06/2000
charge
satisfied

FRIENDLY HOTELS PLC

Created 13/08/1993Registered 21/08/1993Satisfied 16/08/2005

CompanyRankvs 101+ SIC 79909 peers
76

Financial strength98th percentile among SIC peers · 25/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.61× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£1.1M

Balance sheet strength

Cash

£1.7M

Cash in the bank

Net Current Assets

£1.1M

Working capital

Current Assets

£2.9M

Current Liabilities

£1.8M

Fixed Assets

£48k

Debtors

£1.2M

Profit After Tax

-£359k

36avg. employees

Tax at Year End

Dividends paid£83k

Balance Sheet

Assets less current liabilities£1.1M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20241.61-£442k
20231.71-£48k
20221.77+£0
20221.77+£38k
20211.95-£43k
20202.28-£95k
20191.79+£158k
20181.89

Derived from filed accounts. Not audited figures.